Cashmere sweater processing has further improved space

Summary:

The market research center understands that clothing needs brands, needs design, needs personalization, and needs to adapt to the market. A sweater is a branch of clothing, and the design concept should follow the use of the most suitable raw materials to reflect its physical requirements and style. Different styles make different combinations instead of blindly pursuing a single raw material.

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Therefore, from the point of view of design and development, if the material does not change, the knitting industry will enter a dead end, because the wool material in the weaving process there are some deficiencies, modern fashion trends also pay attention to a variety of combinations of styles.

In addition, from the analysis of sales data in the market as a whole, as the consumer’s consumption level and spending ability continue to increase, the sales of wool sweaters have increased. It is not a single phenomenon that some people wear alternate sweaters within a year. Sweaters are also gradually younger buyers. In high-end shopping malls, although the sweaters are expensive, the attention rate is very high. These phenomena all indicate that there is room for further improvement in the sales of sweaters, and the competitive pattern of sweaters will change. The key is to highlight the prevalence characteristics of sweaters, because once the style is not welcomed by the market will be eliminated immediately, resulting in a backlog of goods.

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According to the investigation report of the sweater industry survey, for a long time, many knitted garments are monotonous in color, and the dark gray ash series are the main ones. The color gradation is not rich enough, the fabric structure design changes are less refreshed, and patterns and clothing styles are lacking. With the integration of innovative consciousness and fashion elements, the product is concentrated in middle-to-high-end consumer groups dominated by the middle-aged and the elderly all the year round, resulting in a narrow consumer group. Nowadays there have been significant changes in this area. Techniques such as lace, hollowing out, jacquard, and sequins have been widely used by various brands.

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In the traditional concept, cashmere and wool products are elegant luxury products. Some consumer groups are generally aged between 30 and 50. However, we predict that in the coming years, young fashion people can also be cashmere. , wool consumers, cashmere, wool products should be selected for the selection of fabrics, a breakthrough in conventional styles, elaborate interpretation of the latest concepts of products.

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