Know thyself, win the crisis! --Peng Yanming, General Manager of the 6th Growth Forum, delivered a speech

June 7, 2015, BERNIEELEN Burns Sixth Growth Forum was held successfully, dealers from all over the country participated in the forum. Peng Yanming, general manager at the growth forum with the dealers who use a new perspective BERNIEELEN Burnets, and explain how the costume crisis in the "battle", to know ourselves, to win the crisis.

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Peng from the marketing of products, prices, channels, the promotion of the four dimensions and competing products in the comparison allow dealers to re-recognize BERNIEELEN Burney.

First of all, one by one, Peng always lists BERNIEELEN's products, many of which are well-known big brands. This allows dealers to more clearly recognize who their competitors are. Peng then from the marketing of four dimensions one by one analysis.

知己知彼,危中取胜!--第六届成长论坛德雍公司总经理彭燕明发言

In style positioning, BERNIEELEN Burns beauty, show off, exquisite design, bold and unique color definition, creative application of the flower pattern, focused on the 30-45-year-old social backbone women, with products as the carrier to continue their Provide artistic value, fashion experience, sincere service, precise positioning, in the competing products have no copy, irreplaceable status!

知己知彼,危中取胜!--第六届成长论坛德雍公司总经理彭燕明发言

In the price dimension, BERNIEELEN Burneth by virtue of only a third of the price of competing products, but there is a unique artistic price to pass the fancy, stylish silhouette and high-quality fabrics and workmanship, so BERNIEELEN Burnett in Peer in the price is the highest;

And we locate in the channel, we focus on two or three department stores and commercial streets, refused to enter the discount department stores and commercial streets.

BERNIEELEN Burns Nice highly visible convex and concave grid wall compared to competing products, there is an absolute recognition and highlight the tall and dignified brand image; and we choose the main social networking, web-based, portal, the official website complement each other to promote , The promotion of competing products in the carrier pulled out a few blocks away.

知己知彼,危中取胜!--第六届成长论坛德雍公司总经理彭燕明发言

This one by one contrast, let us re-recognize BERNIEELEN Burney Yan. In competing products high prices, product positioning is not clear, the channel retracted, extensive promotion of the status quo, we see this lurking "dangerous." Under the current economic downturn, there are more difficulties in channel expansion and maintenance. However, "crisis" "machine" is coexistence, BERNIEELEN Bonnie Si Yin with the above advantages how to win the crisis?

Finally, Peng always plans BERNIEELEN's brand building guidelines and management guidelines for the next two years. Peng pointed out that we maintain the existing advantages of the same, in the four dimensions of marketing will maximize the advantages. Peng always said BERNIEELEN Burnsin harvest is fruitful, depending on the precise positioning of each operator, matching conditions, matching inputs and other factors. This is what Peng always said in his management policy: "BERNIEELEN is you, you are BERNIEELEN!"

知己知彼,危中取胜!--第六届成长论坛德雍公司总经理彭燕明发言

We have reason to believe that BERENIEEELEN Burnsin will be the fastest speed, the most stable foundation, the most fierce offensive, in the crisis to occupy the market first place, to lay an exclusive BERNIEELEN Burns Yin irreplaceable!

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