Why is the Fuding apparel industry "injured?"

The reporter learned from the Fuding City Bureau of Industry and Commerce that the total number of shoe and clothing retail stores in the city of Fuding this year was 1,265, of which, as of this year, 155 new shoes and apparel retail stores were newly added, and 127 were written off. On average, there is one store for more than one day. Closed; In 2011, there were 280 new additions, 323 were cancelled, and an average shop was closed in two days. In 2010, 278 new shoes and apparel retail stores were added, 209 were cancelled, and an average of more than one store exited the market in more than 3 days. . In addition, only 5 branded shoe and apparel stores have been registered in Fuding this year.

Some businesses in Fuding indicated that they plan to establish a street of branded clothing in Fuding City to deal with the increasingly severe clothing market. The current construction plans and design renderings have been released. So what makes Fuding's apparel industry so gloomy and difficult to sustain?

Consumers are dissatisfied with clothing and selling expensive. "At present, Fuding's branded shoe and clothing stores are not many. The types of customers that can be selected are relatively few. There are no professional places for customers to shop, such as large shopping malls and branded streets. Zero," Chen told reporters at a brand clothing store.

Many Wenzhou businessmen who operate garments in Fuding said that although Fuding has a large gap in economic development compared to its counterparts in Zhejiang, the consumption level is almost the same. Therefore, Fuding actually has a large consumer market, but due to the inability to provide specialized, large-scale consumer sites, this has led to the flow of many local tourists. Compared with the counties (cities) in Wenzhou, professional clothing streets abound.

It is understood that in fact, many businesses have already taken a look at this market, but some well-known brand clothing businesses, often eager to come, either disappointed away, or dismal business. This is why?

“Fuding’s clothes are more expensive than the prices in Fuzhou, Quanzhou, and Wenzhou.” Mr. Li said that because Fuding’s branded clothing is rarely discounted, many brands in Fuzhou and Wenzhou are often discounted. And there are many more types of options. Therefore, he would rather go to see a few sets of clothing for the whole family from time to time. “One-for-one return fare can be earned from the difference in clothing. ."

The reporter interviewed dozens of consumers randomly. Most of them believe that Fuding’s clothing prices are generally higher. Some consumers even said: "In addition to specialty stores, when buying clothes at other clothing stores, bargaining is at least cut from half the price of the business."

The business complained that the rent of the shops was soaring. The complainants complained that the clothing store operations were bleak and unsustainable, while the consumers shouted that the prices were outrageous. So why is the price of clothing in Fuding extremely high?

“Our bosses are all working for the landlord.” Cai, a clothing store, used a joke to break the mystery. High store rents have made many clothing stores braced.

According to the survey, in recent years, the rental of shops in Fuding clothing store, especially in the area of ​​Nanda Road, has seen a higher rent than waves. In the past three or five years when the rental contract was signed, the rent was also increased by a certain percentage. Now most of the shop rents are signed every year, and the rent is almost always the landlord. Take Cangnan in Zhejiang Province as an example. The rent for a clothing store is generally no more than 100,000 a year, while the rental for shops along the Fuding South Road is two or three times higher than that of Cangnan.

“High rent means high costs. Every time a store is settled in, the store has to be renovated. At least a few tens of thousands of dollars are needed to decorate a store. If it takes a year, the landlord wants to increase rents sharply. Do you continue to operate or change? If you want to continue to operate, if you want to continue to operate, if the increase in rent means that the cost will increase, then the price of goods will have to rise, but in this way, consumers will have opinions, and this will enter a vicious state. The cycle," said Chen.

In addition, with the rise of the online shopping era, many post-80s and post-90s consumer groups like to shop online, which is not only cheap but also convenient. Mr. Chen said that this has brought great impact to ordinary clothing stores. Although brand clothing store dealers will generally sign agreements with manufacturers and require that seasonal clothing not be sold online, it will also be affected in practice. Let Fuding garment industry worse.

How to do?

Businesses want to organize a team to create a street of branded clothing. “The garment industry has a hard time surviving by relying on the single-play method.” Mr. Chen said that they intend to build a branded street in Fuding District and build a brand with 70 to 80 brand businesses. The group, in accordance with the unified decoration model, to create a professional shopping venue and form a market effect. At the same time, through the form of Baotuan, negotiating rent with the landlord to achieve unity of rent and cost reduction.

Many businesses have stated that with the rise of online shopping, some cheaper, second-rate and third-rate garments can be easily purchased online. Therefore, as a physical store, only take the road of branding, and form an overall business district, to create a good, comfortable and convenient shopping environment for consumers, in order to attract consumers. In addition, compared with the network, clothing stores have lost the price advantage, only to improve the service level of clothing stores, and create a professional sales team, this is the "internal merit" of the clothing store is invincible, but also online shopping can not match The advantages.

Mr. Chen said that in the Wenzhou area, clothing stores have a lot of policy support in terms of taxation. There are many preferential policies on tax rates and tax items. If Fuding's clothing stores can get government support in this area, they will relieve a lot of burden on these industries.