From July 8 to July 10, 2012, the twelfth session of the 12th China (Shenzhen) International Branded Apparel and Fashion Fair was held in Shenzhen Convention and Exhibition Center. ANNOTATE Notes Women's elegant appearance in pink pavilion theme. July 10, China Beauty Network reporter had the honor to interview ANNOTATE annotation women's clothing manager Mr. He! China Beauty Network: Hejing Li , first of all you can tell us about our company and company brand an overview of it? Hejing Li: Shenzhen City Fashion Co., Ltd. was established in shape in 2004, the office is located in Shenzhen Futian District Bagualing Industrial Zone, 2006 launched the "ANNOTATE (Note)" fashion style women's brand, the spirit of "fashion taste, create Popular "design concept, with the natural and comfortable manner, restoring the simple and rich content of the essence of clothing, highlighting the city's unique intellectual" self. " In 2011, "ANNOTATE (Note)" brand takes the opportunity of product structure and store image upgrade to implement the marketing strategy of focusing on direct sales and direct sales and joining together, and will fully cover the domestic market in the next three years. China Beauty Network: Just visited our exhibition hall and found that the layout of the exhibition hall is very chic, you can give us say what is the theme of this exhibition? What is the meaning of it? China Beauty Network: I also saw this show we annotated the brand show a lot of new products, you can give us introduce the new features and advantages of this exhibition where? Mr. He: First of all, our products are made of natural fiber fabrics, tailor-made, fresh colors, multi-level mix and match, reflects the pursuit of comfort, leisure and quality of life. Second, when we design products, designers take life as the core concept of design, combined with the fashion philosophy of East and West, convey the combination of simplicity and connotation, individuality and actual wear through innovative consciousness, and explore the real " Demand, interpretation of women's dress grade. China Beauty Network: Then we explain the brand positioning and consumer groups positioning what is it? Manager He: Annotation Women's core age group and target customer group is about intellectual women aged 28-40, the main age range: 25 years old -38 years old, the core age group: 30 -35 years old, they are advocating fashion, autonomy The attitude of life, the pursuit of taste, details, confident urban women, price positioning: the average price of spring and summer yuan / piece, autumn and winter 1200-1600 yuan / piece China Beauty Network: I saw a lot of people visiting our pavilion, franklin marshall , that franchisees who are the most concerned about what is the problem? We have any feedback on our brand and opinion? Manager He: We are still very recognizable to our women's wear, whether it is from the quality of the product style, or from our service, have given a high rating, and now they are most concerned about the issue should be our 2012 autumn and winter products Style and product positioning. China Beauty Network: That the current major brands in our market in what area? Manager He: South China, East China, Southwest these areas are doing better, there are many branches, and now we are opening up to the northern market! China Beauty Network: Like to participate in the Shenzhen Garment Fair for our brand did play a very good role in promoting and enhancing our brand awareness, that addition, our brand there any other promotion? Manager He: We also cooperate with numerous online media and we have participated in the activities of major shopping malls China Beauty Network: Comments Brand has been very good response in the market, do not know in recent years or longer what brand of development planning comments? Can we describe it? Hejing Li: In 2012, based on the existing in-depth development in the region, it will continue to increase the presence of regional central cities and important outlets and complete the layout of cities in major domestic regions. At the same time ANNOTATE annotation on the brand products, image, channel, terminal four core system mode multi-core comprehensive upgrade. Let more urban women to explore themselves, to create an independent and sensual different kind of style. China Beauty Network: Thank you Hejing today to accept our interview, I wish you and your team in this garment show a complete success, but also wish the annotation brand in the future development of better and better! Manager He: Thank you also for your support for our brand! Thank you!
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Manager He: The theme of this pavilion is mainly pink, mainly to show the elegant and feminine taste of urban women.