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Valley women's neoclassical pastoral style
Valley is a brand that deeply integrates the essence of a passionate, wise, and life-loving spirit with the pastoral style of European classical culture. It blends elements of English and French pastoral styles, extending into a refined neoclassical pastoral aesthetic. The brand successfully combines leisure and romance, aligning with the current market trend where consumers seek personalized, casual, fashionable, and brand-conscious experiences.
Valley targets a broad consumer base, focusing on middle and upper-middle-class women in large and medium-sized cities, as well as high-end consumers in smaller cities. Its primary audience is women aged 25 to 35—individuals who have a solid economic foundation and cultural awareness. These consumers value quality of life and are drawn to brands that reflect their lifestyle and aspirations.
Launched in 2000, Valley made its mark in China by embracing the European pastoral style. The brand utilizes traditional craftsmanship such as hand embroidery, lace, trims, and decorative details, combining them with modern fashion elements to create a unique and appealing identity in the Chinese market. In 2007, the brand focused on classic heritage while incorporating contemporary innovation, further elevating its artistic, fashionable, and international appeal through an innovative neoclassical pastoral design.
By 2009, Valley responded to rapid changes in the women’s apparel market and the need for better segmentation by introducing a product planning concept and establishing a brand operations center. It centered its strategy around design and development, using modern marketing as a driving force. The brand restructured its corporate identity system (CIS), enhancing its brand connotation, culture, and personality to build a truly international presence.
With its elegant aesthetics and deep cultural roots, Valley continues to evolve while staying true to its core values, making it a brand that resonates with modern, discerning women around the world.