Women'S Skirts,Summer Plisse Skirts,Elastic Waist Pleated Skirts,Casual Women Long Skirt ShaoXing Millson Apparel Co., Ltd. , https://www.zjmillson.com
Valley women's neoclassical pastoral style
Valley is a brand that deeply integrates the spirit of being wholehearted, wise, and full of love for life with the pastoral elegance of European classical culture. It blends elements of both English and French pastoral styles, evolving into a refined neoclassical pastoral aesthetic. This style embodies leisure, romance, and a sense of timeless charm, aligning perfectly with the current market trend where consumers are increasingly drawn to personalized, casual, fashionable, and branded experiences.
Valley targets a broad consumer base, focusing on mid-range customers in large and medium-sized cities, while also appealing to high-end shoppers in smaller cities. Its primary demographic is women aged 25 to 35—individuals who have a solid economic foundation and cultural awareness. These consumers value quality of life and seek fashion that reflects their personality and lifestyle.
Since its registration in China in 2000, Valley has built its identity around the European pastoral style. The brand makes extensive use of traditional craftsmanship such as hand-embroidery, lace, trims, and decorative details, combining them with contemporary trends to create a unique and distinctive image in the Chinese market. In 2007, the brand focused on classic heritage combined with modern innovation, further elevating its artistic, fashionable, and international appeal by introducing an innovative European neoclassical pastoral style.
By 2009, Valley recognized the need for rapid changes in the women's apparel market and introduced a structured product planning approach. It established a brand operations center, placing design and development at the core of its strategy, while using modern marketing as a driving force. The brand restructured its corporate identity system (CIS), shaping a strong brand image rooted in culture, character, and global appeal. Today, Valley continues to evolve, staying true to its origins while embracing the future of fashion.