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**Competitive Advantages:**
1. **Ultra-precise market positioning**: We have successfully positioned our brand to make mid-to-high-end men’s fashion more accessible. Our shop locations are strategically placed in key cities like Zhejiang, Fujian, and Shanghai, where we've firmly established partnerships with top-tier men's brands. In terms of product quality, service, and brand image, we emphasize "I may not be the first, but I am excellent." On pricing, we aim to consistently offer better value than our competitors, ensuring that our brand remains one of the most competitive in the men’s fashion industry. By focusing on cost-effectiveness, we deliver premium products at affordable prices for our customers.
2. **Dynamic and responsive pricing strategy**: Our pricing model is highly adaptive, taking into account regional differences, consumer groups, and varying levels of spending power. This approach has allowed us to overcome major challenges faced by traditional brands and has proven to be one of the most effective and sustainable competitive strategies after years of market testing. By continuously adjusting our pricing, we stay ahead of the competition while maintaining customer satisfaction.
3. **Market-leading product development team**: Our product development process is driven by a strong design team and an equally important "Group Delivery Team" that stays closely attuned to market trends and consumer needs. Every new product undergoes a rigorous evaluation by this cross-functional team, which includes representatives from design, sales, and product development. This collaborative approach has been a key factor in keeping Lockheed at the forefront of innovation in the men’s fashion sector for many years.
4. **Formalized terminal training system**: At Lockheed, we believe that success is not accidental—it's the result of consistent effort and structured learning. Since 2008, we have emphasized the importance of terminal training through initiatives like the "Career Planning" course. After the headquarters introduced the strategy of "formalizing terminal training," our training team was deployed nationwide. This not only helped build a solid foundation for franchisee sales and talent development but also brought significant long-term benefits to the company. Our commitment to training ensures that every employee is equipped with the skills and knowledge needed to succeed.