GAP China flagship store is set to settle in Wangfujing, Beijing

After Oxford Street in London, the Champs-Élysées in Paris, and Fifth Avenue in New York, King Street—often referred to as "China's First Street"—is now welcoming a new global player: GAP. The American fashion brand has opened its first flagship store in China at Beijing APM, set to launch in mid-November. The two-level retail space spans over 1,100 square meters and represents an investment of more than 100 million yuan. This marks a significant step for GAP as it continues to expand its presence in the Chinese market.



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Cai Zhiqiang, general manager of Beijing APM, shared that competition among shopping centers is intensifying. Despite this, GAP chose to open its first Chinese flagship store at Beijing APM, not only due to Wangfujing’s prestige but also because of the strong backing from Sun Hung Kai Real Estate Group. As a commercial hub under Sun Hung Kai Properties, Beijing APM has become a preferred destination for international brands entering China. It serves as a strategic "bridgehead" for global retailers looking to establish a foothold in the mainland. With its excellent management, strong appeal, and long-standing reputation, the mall has attracted numerous high-profile international brands to open flagship stores.

The newly renovated Beijing APM, with a total investment of 320 million yuan, offers a diverse range of brands, including luxury goods, fashion, entertainment, and dining. There's also a dedicated area for fine jewelry and watches. The mall brings Hong Kong’s advanced retail concepts, quality service, and trendy atmosphere to Beijing, offering shoppers a unique experience. Stores like ZARA, Nike, and Uniqlo have already made their mark here. GAP, known for its careful selection process, eventually chose Beijing APM after extensive research, making it the brand’s first mainland flagship store. Many of these stores are either the first or largest in Asia. More Western brands are expected to follow soon.

In addition to international names, Hong Kong-based brands are also expanding into the mainland. For example, Sushi and Tai Hing (Tai King) have established themselves in Beijing, bringing their signature flavors and culinary expertise to local consumers. This trend highlights how the city continues to evolve as a vibrant hub for both global and regional brands. With its dynamic retail environment and growing consumer demand, Beijing APM is proving to be more than just a shopping center—it’s a gateway to the future of retail in China.

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