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Mini House children wear face to face with you - open children's clothing store
First, the business must first adjust their mindset. Don't expect a profit-driven industry without any risk, and don't think that just finding a store and stocking up on goods will guarantee daily profits. Some people work hard but still don’t make money because the market is highly competitive. The amount of income you can expect depends on your investment and how well you compare it to the returns. Don’t engage in unfair comparisons that only cause frustration. Remember, the more you invest, the higher the risk—but also the greater the potential reward. This saying holds true for a reason. Therefore, when comparing investments, always look at the same level of competition.
The first and most important step in setting up a store is choosing the right location. Site selection directly affects sales volume. Depending on the product type, you need to find the best place to sell. For example, children’s clothing should be sold in densely populated areas, but not necessarily high-end locations. A lot of foot traffic doesn’t always mean high sales. To put it simply, if two stores like Lane Crawford and Intime are located on the same street, one would outperform the other during a sale. The same logic applies to Shanghai Parkson and Paris Spring.
Second, the overall image of the store, including lighting and product display, plays a crucial role in sales. People judge by appearances—just as Buddha is worshipped with gold, clothes need to be presented well. Even the finest products won’t sell well if they’re not displayed properly. It's hard for customers to believe something is a brand if it's just piled up on a shelf.
Third, when opening a new store, you need to have a certain amount of stock on hand. Throughout the sales process, maintaining sufficient inventory is essential. If a store has 30,000 yuan worth of goods, it can generate 5,000 yuan in turnover. But if there's only 5,000 yuan in stock, it's impossible to reach that level of sales. When selling children’s clothing, don’t confuse quantity with value. If you sell 300 units, you’ll have a much better turnover than someone who sells fewer items. Replenishment should be planned ahead, not done last minute. No company will wait for you to run out before restocking. If you wait until the store is almost empty, it will affect sales. So, plan for replenishment in advance and only do regular restocking once sales stabilize.
Fourth, how you sell clothes, retain customers, and treat returning customers all depend heavily on the quality of your sales team. If you're interested in the children's clothing business or want to connect with others who share similar interests, feel free to reach out and exchange ideas. You can contact me via QQ for further discussion.