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Mini House children wear face to face with you - open children's clothing store
First, the business must first adjust its own mindset. Don't expect a profit-driven industry without any risk, and also be mentally prepared for failure. Don't think that just by finding a store and stocking up on goods, you can count money every day. Some people work really hard but still don’t make money because the market is extremely competitive. The amount of income you can earn depends largely on your investment and how well you compare it with the returns. Avoid comparing yourself to others who are not at the same level—this will only bring unnecessary stress. The more you invest, the higher the risk, but usually, the greater the reward. This saying holds true for a reason. Therefore, when making investments, compare yourself with others in the same position.
The first and most important step in setting up a store is choosing the right location. Site selection directly affects your sales volume. Based on the characteristics of your products, choose a place where your target customers are concentrated. For example, children's clothing should be sold in densely populated areas, but this doesn’t necessarily mean high-end locations. Many of these areas have high foot traffic, but not all of them are highly concentrated. To put it simply, if two stores like Lane Crawford and Intime are located on the same street, one opposite the other, during a sale, one will likely perform better than the other. The same logic applies to Shanghai Parkson and Paris Spring.
Second, the overall image of the store, including lighting and product display, has a direct impact on sales. People judge by appearance—just as Buddha is worshipped for gold, clothes must be presented well. Even the best clothing won’t sell well if it’s displayed poorly. Customers find it difficult to believe that something is a brand if it’s not properly showcased.
Third, when opening a new store, it's essential to have a certain level of inventory. Throughout the sales process, the store should always maintain an adequate stock. If a store has 30,000 yuan worth of goods, it can generate 5,000 yuan in turnover. But if it only has 5,000 yuan in inventory, it's impossible to reach the same turnover in a day. When dealing with children's clothing, don’t confuse the number of items with the total value. If you sell more units, you’ll naturally get more turnover. For example, if 300 people shop and each buys 100 yuan worth of items, your turnover will definitely be 30,000 yuan.
Replenishment should be planned in advance. Don’t wait until the store is almost out of stock before restocking. No company will prioritize your needs over others. If you wait too long, it could affect your sales performance. It's better to replenish regularly once your sales stabilize.
Fourth, how you sell the clothes, retain customers, and treat existing clients all depend on the quality of your sales team. A skilled salesperson can significantly influence customer satisfaction and repeat business.
If you're interested in children's clothing or want to connect with like-minded people, feel free to reach out and exchange ideas. You can contact me via QQ for more information.