Discussion on opening up the expansion of power market business

1 The necessity and feasibility of power companies to develop electricity market The current overall pattern of power market is: on the one hand, due to the rapid development of power companies themselves for many years and the adjustment of current national economic structure and industrial policies, the problem of long-term power shortage has been alleviated. The sales growth has been slow, and even some areas have experienced zero or negative growth to varying degrees. The electricity market has gradually shifted from the seller's market to the buyer's market. On the other hand, the advancement of science and technology and the increasing awareness of consumer market choices have led to the increasing substitution of some other energy sources such as natural gas, coal, and petroleum, which has weakened the monopoly of power as the dominant energy. In addition, the reform of the power industry has made it lose the dual identity of government and enterprise, and has become a real enterprise. It is no longer a manager of the electricity market but a participant and a competitor. Power companies are facing an unprecedented severe test in the market.

Entering the market is both a challenge and an opportunity for development for power companies. The separation of plant network and power generation side to reduce costs, bidding online and other reforms provide conditions for power companies to expand the power market. The division of power supply business areas and the elimination or adjustment of restrictions on power consumption policies provide living space and policy support for power companies. The increasing awareness of environmental protection, the optimization of the energy structure and the ongoing large-scale urban and rural power grid and the transformation of one household and one meter have created a good opportunity for power companies to expand the power market. Power companies should seize this opportunity, promote the development of enterprises, and do a good job in the development of the power market, that is, do a good job in the expansion of electricity business (hereinafter referred to as industry expansion).

2 The importance and problems of the expansion of the business The business expansion, also known as business opening or business reporting, is to accept the user's new application for capacity expansion, review the user's electricity consumption data, determine the power supply plan, collect the stickers and other related expenses. Reviewing the engineering design, commissioning construction, intermediate inspection and completion acceptance, signing the power supply and contracting contract, and the whole process of loading and unloading the electricity is an important part of the business management work.

Industrial expansion is a window for power companies to face the market, and is an important link for power companies to expand production and improve economic efficiency. Its pros and cons directly reflect the overall work level of power companies and the ability to develop electricity market. The current system of operating expansion is formed under the situation of long-term planned economy and severe power shortage. There are many factors that are not suitable for market economy and power reform. By analyzing the current expansion of the industry, these factors can be summarized as follows. Aspects.

a. The guiding ideology of the expansion of the work and the expansion of the industry is still in the seller's market under the planned economic situation, and it is no longer able to adapt to the needs of the buyer's market currently facing the power companies. Mainly in the lack of service awareness, competition awareness, price awareness, legal awareness. This situation is not conducive to the power companies to further develop new power markets and participate in the competition in the energy market, and is not conducive to the smooth progress of the industry expansion work under the new situation.

b. The current expansion of the organization and process of the industry does not meet the requirements of efficient and convenient market economy. The procedures are cumbersome and have many links, and there is no real organic whole between the links. Lack of contact and cooperation will inevitably result in a slower rate of reporting. On the one hand, the demand for electricity market is not strong, and the growth of electricity sales is slow. On the other hand, power companies have a large amount of storage capacity for applying for electricity, which affects power sales.

Therefore, in order to do a good job in expanding the industry, it is necessary to speed up the transformation of guiding ideology and working institutions, eliminate unfavorable factors, and adapt to the needs of the electricity market.

3 Do a good job of the transformation of the industry expansion work 3.1 Transforming the work idea is the premise to face the transformation of the electricity market from the seller's market to the buyer's market. The guiding ideology of the expansion of the power industry must also change with the changes of the market. Mainly reflected in the establishment of four new concepts.

a. The service concept of service is widespread in the society, but for the long-term monopoly power company, it has not really become a conscious and voluntary consciousness in the expansion of the industry. However, it is indeed indispensable in the market. The quality of service directly affects the market share and operating efficiency of the company. Therefore, in the process of power going to the market, we must firmly establish the awareness of quality service and strive to shape the brand-new image of power companies in the market and consumers. This will promote the market development of power companies and enable enterprises to achieve long-term development. To achieve quality service, we must change users to customers, change management to serve, continuously improve service quality, broaden service areas, optimize service links, and improve service methods. For example, the commitment system widely implemented in power companies has improved the service level and service quality of power companies. To achieve quality service, we should also take the initiative to provide on-site service. This will not only facilitate users, but also provide a deeper understanding of the user's production, life and business conditions, listen to user opinions and suggestions, improve the work of power companies, and master the changes in the power market. Timely adjustment of marketing strategies to enable power companies to better adapt to the market and open up markets.

b. Competitive awareness Although the power market is dominated by the energy market, in recent years, competition between natural gas, coal, petroleum and other industries and power companies has intensified, and some power markets have been seized. Therefore, power companies should comprehensively establish competition concepts in terms of price, quality and service, give play to the advantages of convenience and cleanliness, increase sales promotion, improve the competitiveness of electric energy in the energy market, and actively carry out market research and explore once alternatives to electric energy. The energy consumer market develops a potential electricity market.

c. The price of consciousness is the lever that regulates the relationship between supply and demand in the market. In the electricity market, prices are still an important factor affecting power growth. Therefore, power companies must make full use of prices to promote the development of the electricity market. For example, when the Shijiazhuang Electric Power Bureau promoted the electric boiler, it proposed a preferential policy of 1/3, 1/3, and 1/3 of the capacity increase fee, which achieved good results and promoted the development of the electric heating market.

d. Legal awareness The promulgation and implementation of electric power laws such as the Electricity Law clarify the basic rights and obligations of power investors, operators and users, and also regulate the behavior of the three. Power companies must face the market and conduct commercial operations. They must manage electricity according to law and administer electricity according to law, and further increase the emphasis on supply and demand contracts. Contracts are used to protect and restrict the behavior of both parties, and laws and regulations are used as the basis for power companies to develop electricity markets.

3.2 Transforming the working organization is to ensure that electricity is a technology-intensive industry, and each job requires multiple professions and departments to complete together. The expansion of the industry from the application for registration to the loading of the meter needs to involve business, program, design, charging, construction, monitoring, measurement, electricity and other departments. However, due to the relative independence between the various departments, the users still need to go deep into the power companies to handle the items one by one. This is very difficult for users who are not familiar with the internal organization and workflow of power companies, which seriously affects the speed of reporting, the existence of balance capacity, and also affects the user's consumption requirements and consumer psychology, and reduces the service of power companies. Level and quality are not conducive to the development of the electricity market. Therefore, it is necessary to continuously simplify the registration procedures and work links for the expansion of the industry to facilitate users. However, this is only one aspect of improving the work. To truly face the market and face the users, the key to eliminating the unfavorable factors in the expansion of the industry is to carry out the transformation of the industry expansion work organization. Promoting the agency system in the expansion of the industry is a useful exploration to further improve the industry expansion work, and is an attempt to adjust the industry expansion work mode.

The electricity agency system is to set up a special agent to externally represent the power enterprise to accept the user's electricity application, to provide services for the user to expand the electricity industry, and to coordinate and supervise the work of each department, and accelerate the expansion of the business. speed. The electricity agent is the bridge between the user and the power company. It is the interface between the power company and the market. It becomes the foreground of the industry expansion work, and turns other specific work into the background. In this way, the user only needs to contact with the agent when handling the business, which greatly simplifies the process of the user's handling, and achieves the external service and improves the service level of the industry expansion. At the same time, the agent is responsible for the expansion of the industry from the beginning to the end. It can coordinate and supervise the work of all links from the perspective of the whole process, so that it can be carried out in an orderly and timely manner, and problems can be found and problems can be solved at any time. In addition, the electricity agent should also do what the user needs to represent, and they will represent the extent to which the user needs to be represented.

3. 3 Improve the technical level is also to ensure the introduction of new technical means in the expansion of the industry, such as telephone voice report, online newspaper installation and electricity M IS system to achieve the computer transfer work ticket between the departments, the automatic assessment of the process And the sharing of information resources has improved the level of work expansion, reduced the intensity of work, improved work efficiency, and improved the overall level and competitiveness of enterprises.

4 Conclusion In summary, power companies have entered the buyer's market from the seller's market. In this situation, to continuously develop the power market and maintain the development of enterprises, they must constantly adjust themselves according to the needs of the market and improve their work to adapt to the market. The change. Because only the needs of the market and the needs of users are the direction for the expansion of the power industry.

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