Activating fast fashion women's clothing market

The consumption of fast-fashion urban women is a big market. The continuous downturn of the global economy has doubled the glamour of fast fashion. In the Chinese women's wear market, fast fashion is an irreversible fashion trend. Of the 1.3 billion people in China, 800 million are non-urban accounts in rural and second- and third-tier cities. With the advancement of global economic integration and the relative steady increase in per capita income, people’s understanding of “fashion” More profound and clear.
The Manager of the Mind and Clothing Market Department said that people's fashion thinking has shifted from “conformity” to “advocacy”, which is more conducive to the expansion of fast fashion in China.

Do not take the unusual road to join the investment to seek a win-win Xin Xin clothing to their own brand style management is defined as "fashion girlfriends." For example, setting up their own experience shops in the prosperous core business streets and high-level communities. At the same time, compared with those who are positioned in high-end consumer groups and have thousands of clothes, their hearts and minds are more affordable. Consumers accepted.
“We hope to better meet the needs of Chinese urban women for fashion consumption through our non-traditional channel business model and a price that is different from that of foreign counterparts,” said General Manager Lin.
It is understood that the palpable customer orientation is university students, white-collar workers, middle-aged young women, media workers, freelancers, etc. These consumers have a strong desire for personality fashion, but also have a strong potential purchasing power. “We are taking the approach of non-traditional channel management.” Lin, general manager, said, “The market positioning and layout of Xinxin has been very clear. The related work from brand operation to marketing has been carried out in an orderly manner, and the joining investment plan is about to start. For franchisees, we mainly value whether they have good business connections, whether they have experience in branded apparel retailing, whether they have local shops in high quality locations in the downtown area and a certain amount of venture capital, and they will provide them with a wealth of brand operations. Experience and strong support from product to shop decoration to market, and long-term cooperation and win-win cooperation with franchise partners."

The reporter also learned from various sources that Xinxun Apparel, as a clothing sponsor of Hunan Satellite TV’s “Broadcast Spotlight” and other well-known programs, and its good interaction with major media during these years, has earned a good brand awareness. The joining of this investment, based on its obvious advantages of low investment, low risk and high returns, quickly got the attention and support from potential joining partners, and the hotline for consultation was hot. This move is expected to detonate the local clothing brand fast fashion market, creating a new pattern of the market.