New Balance's first store in Central China is registered in Changsha

This morning, in the bustling Huangxing Road Pedestrian Street, dozens of New Balance New Balance (store) flash dancers suddenly stopped in the endless stream of people. After a creative dance, ten dancers dressed in lettered T-shirts. The word "NEW BALANCE" was exhausted and everyone's attention was directed to the newly opened stores. The first flagship store in New Central New Balance (professional store) Central China officially landed in Changsha.

“Huangxing Road New Concept Experience Store is the first flagship store in Central China. It uses the distinctive “past, present, and future” design concept, which enables consumers to intuitively feel the spirit of the brand for more than a century while they are in the store. "Inheritance." New balance Zhang Hongwen, general manager of Newland China, said that the company insists that each foot will be respected, will measure foot width for each customer, and help customers find suitable running shoes for their feet.

Afterwards, the reporter entered the store and the store recreates the nostalgic atmosphere of the United States in the 50s and 60s of the last century. The use of old textured materials demonstrates a rich brand history. A long picture scroll has been extended from the entrance of the first floor store. The picture scroll depicts the history of New Balance New Balance from the past to the present, showing the history and heritage of New Balance. Here, it seems to be able to smell the nostalgic oak atmosphere, place it in the wonderful conversion of space time, feel the taste of the mid-20th century.

According to New Balance New Balance China market director Jiang Chang introduced the New Balance New Balance company was born in 1906 in the United States marathon city of Boston. Formerly known as an arch support professional company, Mr. William J. Riley, the founder, was motivated by his concern for the lives of ordinary people and his pursuit of “helping people live better”.

After 107 years of experience, New Balance is now the third largest sports shoe brand in the United States and the sixth largest in the world. It is also the only international shoe brand in the United States that has shoe factories in the United States. Since entering into China in 2003, after nearly 10 years of rapid development, it has become one of the fastest-growing sports brands in the Chinese market in recent years, leading the trend of sports fashion development.