How to make a reasonable wig retail price?

Yesterday, I received a consultation from Hefei customers. He wanted to open a wig store in the downtown area of ​​Hefei. I plan to open the new year eight and are currently looking for a suitable fake shipping source.

Because it is a novice, there are many questions to ask, including the styles, prices, competitors, regional protection policies, and some common problems in wig management. I have made proper explanations and explanations. I can hear that the customers are very convinced of the wig of our brand. Before ending the communication, the customer asked a more common question, "Do you give us a suggested retail price?"

At present, the wholesale price of e-variable wigs is unified nationwide, but due to the different specific conditions of customers in each city, we have no mandatory regulations on the establishment of retail prices for physical stores. Our guiding ideology is to ask customers to determine the retail price according to their actual situation. For this, we can provide you with reference to the following four suggestions:

1. The retail price of physical store wigs has a close relationship with the target customer base.

At present, for fashion wigs, the main consumer groups are generally students and working families. Relatively speaking, students have limited economic resources. If your wig shop's main target consumer group is student-oriented, then my suggestion is retail price. Can't be too high. For the working class, this group has a stable income, especially the white-collar workers, the ability to consume is quite strong, so the pricing can be slightly higher, it will not affect sales, and the price should be strengthened while strengthening customers. The purchase experience and additional services are OK.

2. Do a local wig market research and know what the retail price of your peers is.

This is very important. First, you can fully understand your competitors, know yourself and know each other. In addition, you have to observe the location of the competitor's store and the quality of the wig. Then it is more reasonable to make reasonable pricing according to your own situation.

3. Pricing according to the location and location of the storefront

At present, there are basically four types of wig shops in the market. First, shops in the small commodity market, where the flow of people is relatively low, rents and other expenses are relatively cheap, and the price of wigs is not high. Second, in the main business districts of the city. Rent an independent store, operate a wig in the form of a wig store, for urban fashion people, the price is much higher than the former, of course, the operating cost is not low; the third is to open in more well-known shopping malls, need to invest The cost and threshold are relatively high, and the retail price is naturally low. It is recommended to add a wig such as the hand-woven real hair series to enhance the image and profit of the store; the fourth is to open a shop around the university town, with students as the main consumer group. The method of small profits but quick turnover and word of mouth is relatively easy to be recognized by consumers.

4. Pricing according to the local consumption level of Hefei

The consumption level of each city is not the same, and the purchasing power of the target customer base is not the same. Therefore, the pricing of wig retail should be based on local specific conditions.

According to the above four factors, according to the target customer group, peer pricing, store location, local consumption level, and the quality of the wig products sold by ourselves, we can clearly set the retail price of the physical store. The above are some of the personal ones. I hope you have a better way to discuss and communicate together!

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