Unearthed UNROW 2020 SPRING/SUMMER

"Bound and faith, mirroring and being, seeing and emptying"

On October 10, 2019, UNROW released the 2020 Spring/Summer Men's Collection at Shanghai Fashion Week. The series is inspired by the "Yellow River Tracker". They use the heaven as their faith, the land as the worship, and the "present" as the soul. Based on the Central Plains culture, the Spring/Summer 2020 series captures and sublimates the characters and symbols of worship in the loess civilization, and integrates reality and belief. Based on the scene of the plateau sunset, the hypothesis of the characters under the plot of wasteland is conceived. Putting aside time, in the past and the current mirror image, lead to the series of thinking about "what you see" and "empty", so the 2020 spring and summer series is named "Déjà vu", through the series to convey "a blank" Design concept.

This season, the UNROW 2020 Spring/Summer series is composed of ship-type installations, yarn rovings and series totems. The dim light between the steps, the old mine purple, the free gauze, and the series of symbols, the blending of many elements, makes the overall artistic conception extend deeper. The series of Morandi echoes the theme, and the stars and series of totems are reflected in the clothing many times. Through a field installation and visual form, a perspective on issues such as "binding and belief, mirroring and existence, seeing and emptying" is presented.

The decaying wooden boards are scattered around, and the UNROW 2020 spring and summer men's collection is like a lonely harbor. Through the shakuhachi interpretation of the musician Ni Fei, the bleak and vast sound of the gap accompanied by the heavy and oppressive percussion sound stretched the hypothetical situation elicited by the series. Indulged in the reality and fantasy of deja vu, separated from the dry world, and returned to the nakedness in the desert.

Around the "live in the moment", exploring the inner emotion has always been the inspiration for many series of UNROW. The UNROW 2020 spring and summer series with unique personality is undoubtedly the extension and sublimation of the UNROW brand spirit. The micro-feeling is magnified into the design content, and is created as the first element. Through the contradiction between emotion and reality, the intention is to convey the empty and warm brand spirit with the absurd design language. In the future, UNROW will also vividly express it through more special forms in its multiple interiors.

Designer profile

Zhou Wei, graduated from the ESMOD Fashion Institute in Paris in 2015.

Founded UNROW in early 2016 and launched a ready-to-wear collection;

Participated in Paris Fashion Week in 2018 and released the new 2019S/S series 'Miracle Miracle';

In January 2019, participated in the Paris Fashion Week and released the 2019A/W new series 'Edge, Defect, Transition, Intervention, Addiction';

In 2019, he was invited to participate in Shanghai Fashion Week, and released the 'Heavy Door' 2019 autumn and winter fashion release show.

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