China's clothing "golden decade"

Ten years ago, the journey in the high mountain border was a dream. Ten years later, a 7,000-meter seabed test sword cruised in a space of thousands of miles.

Today, Chinese clothing has gone deep into all walks of life and covers all aspects. "It's a good idea to protect the high-tech industry by wearing old clothes." This seems to be the most concise testimony to the "golden decade" of Chinese clothing.

â–  A decade of grinding a sword The honorary president of the China Textile Industry Federation and president of the China Garment Association Du Yuzhou pointed out that China's textile and garment industry is now in a critical period of industrial upgrading and implementation of the scientific development concept.

In the past 10 years, China's clothing has adhered to the scientific concept of development and it has created a "golden decade." Especially during the “Eleventh Five-Year Plan” period, under the good momentum of the rapid growth of the national economy, the clothing industry has continued to explore ideas, concepts, technology, product development, management methods, energy conservation, market development, and channel models. It has become the “golden tenth year” with the fastest development speed, the most obvious structural adjustment, and the greatest increase in technology and quality benefits. It has laid a solid foundation for achieving the goal of “powerful country”.

Over the past 10 years since its accession to the WTO, China's foreign trade in textiles and garments has made considerable progress. In 2011, China’s export of clothing and accessories was US$153.129 billion, an increase of 18.34% year-on-year. In January-April 2012, China completed a total of US$40.27 billion in exports of clothing and accessories.

â–  What is behind the outstanding data?

China Garment Association – China's apparel industry is a self-disciplined, non-profit, national industry organization that aims to promote the development of China's garment industry and provides related services to the government, industry, and society.

The China Designers Association, an authoritative academic community in the country's creative design field, creates conditions for members based on various platforms to allow members to fully develop their creative and design abilities.

China International Clothing & Accessories Expo - China's and Asia's largest professional apparel trade show in the region, is a link for cooperation and exchange, and an important window for development.

China International Fashion Week - Fashion designers and well-known brands publish international trends in fashion trends and innovative designs.

In addition to industrial institutions and organizations, there are industrial upgrading, regional transfer, brand promotion, model innovation, scientific and technological progress, resource integration, capital operation, and international cooperation...

■ As soon as the door of internationalization has returned, the internationalization of Chinese clothing has changed for 10 years. A clear signal is that what was exported in the past was a product that was “cheap and beautiful” and now began to export business experience.

In 2002, Shanshan cooperated with major international brands in countries such as France and Italy to open the prelude to “multi-brand and internationalization”. In the words of Zheng Yonggang, the head of the company, “only by operating an international brand can we learn the operational experience of an international brand and become an international brand”.

Relatively speaking, some brands are more direct. “We have received trademark registration certificates from eight countries including Japan, the United States, and Russia,” said Ni Guochang, executive vice president of Jiangnan Puyi.

In 2003, Bosideng established a US branch on Seventh Avenue in Manhattan, New York, and hired outstanding designers locally. At the same time, it also employed local professionals who are familiar with the market and good at management to take charge of market expansion. In 2008, two Bosideng men's boutiques opened in the UK and opened China's independent men's brand stores to the European market.

In 2007, under the encouragement of the “Going Global” policy, Hongdou established the Economic Cooperation Development Zone in Cambodia. This is one of the first batch of eight overseas parks approved by the Ministry of Commerce.

“What do you think MTS Bonwe lacks compared with ZARA and H&M?” After hearing a reporter’s question, Zhou Chengjian blurted out: “The proficiency of resource integration.” Obviously, he already knows this and knows he can't rush hope for success. "We will not consider going abroad in five years," he said.

Since 2008, exceptional designer brands such as Giffin, Carpin, and Lilang have been on the international fashion week in Paris, New York, Milan, and have become one of the few successful examples. Exceptional Chairman Mao Jihong said: "The use of 'nothing' is a clothing art. If there is no brand culture or design art, people will look down on you." Since then, the Chinese clothing culture led by the designer has begun to integrate into the international stage.

Since 2002, Black Peony, Li Ning, Septwolves, Anta Sports, Good News, China Trends, Bosideng, Xtep, Mumbles, Hongxing Sports, Saturday, Lilang, Peak, Pathfinder, Dr. Frog International, and Hinnor Soufun, Senma, Busen, Jiumuwang and other branded garment enterprises have fought the capital market and brought surprises to the industry.

In the past 10 years, Chinese clothing has achieved great success. From the cancellation of quotas to the setting of limits in the post-quota era, to trade liberalization; from the subprime mortgage crisis to the financial crisis, to the European debt crisis; from labor costs to raw material price fluctuations, to *** appreciation, all the way up China's clothing industry is still "flowers."