Victoria's Secret debut in Shanghai high-end brand underwear show

Shanghai early July, continuous yellow high temperature warning signal, the maximum temperature of 38 ℃! Meanwhile, underwear industry also released one of the highest temperature - sweeping the world's top underwear brand Victoria's Secret will be the first exhibition to participate in the 2nd Shanghai high-end brand underwear show.

When the Organizing Committee received the "designated as the only brand promoter," the power of attorney, all the staff could not hold back that passionate heart, but also the saddle before the horse with Zhang Luo. This is the glory of Leo Exhibitions (Shanghai) Co., Ltd., which is the organizer's mission, which is a benign promotion of the underwear industry.

As Europe and the United States keep slowing their pace of development, Asia and other emerging economies are on the opposite fast lane. China's efforts to raise domestic consumption level have gradually transformed the world's most populous country from a country highly dependent on export trade to the largest consumer market in the world. The market for refrigerators, cell phones, cars and apparel has entered the 1.3 billion market - a great opportunity for investors! This change in China is driven by steady economic growth, increased productivity and personal income, rural urbanization and consumption in China Driven by the desire for product quality and wealth. National consumer spending is rising rapidly, record-breaking, and is expected to continue that trend over the next few decades. Fierce competition has caused the retail price weakness and continued to shrink the profits of retailers, forcing them to improve operational efficiency and expand market investment to increase store development and increase procurement rates. Driven by the highly competitive tier-1 and tier-2 cities, retailers are expanding their territories. These include cautious, targeted retailers and various types of ambitious retailers that are projected to expand to more than 1,000 new stores in five years. At the same time, there are also a number of stable new domestic and foreign brands joining this competitive storm. Chinese consumers are increasingly affluent, but they are also very price conscious. Not only do they tend to be cheaper but prefer to pay higher prices for better quality.

China's rapid economic growth means everything is changing rapidly, including trends, which means that Chinese consumers' understanding of fashion is quite volatile. Women are still the main target consumers, not only because of the larger per capita consumption of female consumers, but also because Chinese women tend to influence the purchasing behavior of their male partners. Therefore, most markets, even men's underwear market, tend to face the needs of women. Young, professional women are the most important segments of the consumer segment, with the highest number of purchases and purchases per visit.

The future of the Chinese market continues to grow steadily under the influence of a sustained increase in average wages, a stronger spending power in rural areas and an increase in the urban population. The increase in the urban population has increased population density and allowed more consumers to go shopping and shopping in retail stores. At the same time, retail prices still have their disadvantages in the face of fierce competition from all sectors.

China has truly become the world's second largest underwear sales power, many international brands hope to enter the Chinese market. At the same time, China's domestic underwear brand began to rise. Many influential brands, with their own brand influence began to emerge around the world. Nowadays, there are many kinds of international brands appearing in China. The first is that there are national brands in mainland China market. The second is in different cities with city or regional brands. The third is in The same city has many brands; there is a lot of big names in the shop in the early stage, that is, into the Chinese market in the early stage, directly from overseas agencies to manage and be responsible for. It is noteworthy that, China is moving to sell power from the underwear manufacturing country, but the rise of China's domestic underwear brand, will undoubtedly provide conditions for China's underwear industry shift from manufacturing power to sell power. International underwear brands for the cultivation of China's underwear market contributed, they are "international hero." Many of China's underwear industry in the country's little-known companies, their annual sales reached billions of dollars or even billions of dollars, of which processing to foreign brands is an important source of orders. In addition to economic benefits, another benefit of these enterprises is the manufacturing level among the highest in the world. Holding hands with the cultural connotation of international brands is the key to fundamentally upgrading the brand level of Chinese underwear and an opportunity for international brands to enter the underwear industry in China.

China's underwear market capacity and export growth potential is huge, underwear exports to more than 200 countries and regions, foreign exchange more than 10 million US dollars there are 22 markets. There are five markets for foreign exchange earning hundreds of millions of U.S. dollars, namely Japan, the EU, the United States, Hong Kong and Romania. In Mainland China, underwear consumption grew strongly, up 10% in 2008 and an average increase of 11% over the past five years. In 2008, the turnover of the underwear market in Asia accounted for 20% of the turnover of the world's underwear market, the growth rate of the global underwear market was 2.9%, the growth rate of the Asian market was 8% and the underwear market of the Chinese mainland was as high as 10%. Chinese women spend about 8% of their clothing on lingerie purchases. It is estimated that the consumption of lingerie in Chinese women will increase by 30% in the next two years.

China's high-end underwear market is constantly expanding. In the new era, Chinese women have higher purchasing power. Therefore, the major underwear brands in mainland China have launched high-end series, especially using high-end European fabrics to attract consumers. China's underwear market with annual sales of 100 billion or more, and the annual growth rate of nearly 10% in the overall market, women's underwear accounted for 60%, becoming the top priority for the entire underwear industry. The difference is that with the lingerie, men's lingerie brand in China is accompanied by the growth of international brands, but foreign brands start from the spire, domestic brands start from the Taki. The next few years, will be a good time for the development of China's men's underwear brand, it should seize this opportunity to take the lead in the field of men's underwear occupy a certain market share, establish its own market position. Thermal underwear market has experienced too much market tempered, from the advertising campaign, price war, war of words, leading to the industry is gradually losing the trust of consumers. The price is more transparent and more meager profits thermal underwear a new era, so that large-scale enterprises have to think, and only continue to develop new products in order to break through the existing difficulties.

More than 30 years of reform and opening up of the Chinese finally upright, headed when the owner. Chinese people now consumption patterns, face-to-face follow-up phase of the project has passed, has gradually entered from the enjoyment of high-end brand aura ring of aura began to shift to focus on the quality of the product itself and a new stage of comfort. As the organizer of the high-end brand lingerie exhibition, we sincerely hope that our independent lingerie brand in China will continuously improve and bring good products to our consumers that are healthy, comfortable yet stylish.

Each October, the International Month of Breast Cancer Prevention, for women, healthy breasts represent not only beautiful, but also maternal symbols. Therefore, the 2nd Shanghai high-end brand lingerie exhibition during the exhibition for the first time on breast health talks to remind female friends to care for their own breast health, away from breast disease. During the exhibition will be launched "L VE " China's underwear, is about to usher in a lingerie industry event!

2012, Year of the Dragon Spirit!! ! Autumn October Shanghai !

Pujiang River, Galaxy bright, Shanghai style, long-awaited ;

Are you ready for the show with Victoria's Secret ? What are you waiting for?

Victoria's Secret, a brand that is going crazy for women around the world, and the annual Victor Ia's Secret Underwear Launch event is a showcase of CBS television networks in North America and a fashion icon for fashion women. Each piece is called a gift of God, and every model is called the world's underwear supermodel. Finally, Victoria's Secret officially came to China, came to Shanghai, is about to show in October the 2nd Shanghai high-end brand underwear show shocked, began wantonly recruiting Chinese fans. She will send enthusiastic invitations to Chinese women through the exhibition so that we can rest and look forward to it!

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