Change and keep designer's management to be very smart

Many people say that design is the third kind of human wisdom, and creativity is the seed of enlightenment wisdom. It filters, thinks, makes decisions, realizes, and expands through design. Finally, it is communicative. At the same time, the design not only needs seeds, but also needs the brand test field to germinate, take root, and grow. It also requires brand companies to use sunlight and rain to cultivate crops. Therefore, attention must be paid to management while focusing on design. In this design, not only should the idea be expressed, but also it should be transformed into productivity, which is full of risks and challenges.

In the business process of apparel companies, managers are considering how to better integrate branding, design and management. However, many people do not know what priorities design management should pay attention to. In fact, because each company has different connotations and characteristics at different stages, the means used by the company should also be different. It is precisely because of the adaptation that the integration of design and management has more room for development. Some people say that there are currently three kinds of defects concerning the integration of design and management. The first is that there is design but there is no management; the second is that there is management but there is a lack of methods that can easily cause brain drain; the third method is, but The method does not have a bad effect, which brings more disadvantages to the development of the company. How to achieve a positive and effective design management, from the company's first-line experience is worth learning from.

Shenzhen City Leaf Clothing Industry Co., Ltd. Chief Designer Zhao Huizhou:

Management is to strengthen the execution force. I am a designer. Unlike many managers who are always busy working for success, I enjoy the process of doing things. Although I don't have to consider too many things about the operation of the company, the design management is the most I hope so far. Breakthrough and promotion.

Yizhi Hui has now experienced 14 years. During this long period of time, the company has also gone through a very big detour. During this period, I once considered how to solve the management problem. At the end of the day, I finally realized that management is the ultimate manager. Not busy doing things. In the future brand development of Yizhihui, I will first convey the oriental spirit and specific symbols of Yizhihui to the designers, so that they can understand the clear positioning of Yizhihui in the fast fashion change.

Secondly, I also pay attention to the management problems of the design team. There is a common problem in designing managers who believe that they always believe in themselves and always feel that they are the best. Therefore, they will approve all things. This leads other designers in the team to rely on Your decision making is not good for creating a designer team. I think that as a clothing company, especially a designer brand, letting designers find inspiration the culture that matches the company is a balance and a blend.

The future of such a designer in my brand is the process of changing from a designer to a design manager and a brand creator. The focus of my work is more on the brand strategy, and the ability of other designers in the team to strengthen , can make the brand better.

Xie Bingzhen, chairman of Guangdong Beiyue Lefen Garments Co., Ltd.:

Correct Brand Positioning Makes Design More Effective. I started planning golf apparel branding in 2003. The first store opened in 2004 has not been long. Golf has a very good prospect in China, and so does golf apparel. There were many golf apparel brands that emerged in 2004, but they disappeared a few years later. Why is that? There is only one reason. Their clothes can only be worn on the court.

My philosophy is different from them. Golf apparel must develop in China and must take a unique localization path. There are too few people to play, and our brand price is very high. How can we continue the brand? We decided to use the concept of life golf to make a brand.

Polo is an international brand that everyone is familiar with, but it was originally a polo suit. People who play polo are a little less than golf balls, and Polo can sell hot all over the world precisely because it does not represent polo but represents everyday life style. This has inspired us to make brands. In the process of brand development, market research is also very important. Real research results will make the design team work more efficiently. The better cooperation between the design department and the marketing department is more important for the enterprise, like our two hands.

Zhang Hongning, Design Director of Beijing Amour Underwear Co., Ltd.:

Design needs to be extended and innovated For Aimu, the team's long history in the Xin road has not only employees' persistence, but also design management and design innovation.

The management of the design team cannot be rigid, and humanization is advocated by all enterprises. We advocate openness and quick design, allowing designers to release energy and give designers relatively free development space within a reasonable range. Our company usually has more frequent training for designers. We hope that designers can understand all the processes from designing, playing board to production and become integrated talents. I think that fashion designers should not only pay attention to the design of garments, but should also pay attention to industrial design, architectural design, environmental protection, aesthetics, etc. Design is an inclusive discipline, so it should have a broader definition. In the end, we can focus our broad concepts on products to make the design more extensive and innovative. This kind of innovation comes from the understanding of the world and the understanding of the space and inspired by it. So I hope the designers not only To see the brand's own things, we must also go down to the top of the mountain to see what is at the foot of the mountain, so that we can have innovation and breakthroughs.

State Clothing Design (Zhuhai) Co., Ltd. Chairman Mao Jihong:

Design management should follow his own inner thoughts. In the process of exploring design management, I have been thinking about how to fully integrate several things. They are companies, brands, design teams and designers. There is an old saying in China: The shape is down, the shape is the middle, and the metaphysics is the way. From the designer to the design team, to the brand, the company, and the industry, I heard a variety of models down the road, but because we do not have an independent thinking ability, we cannot combine perfectly.

One of my teachers once took his graduate students to our company to do the project. This topic is related to the design management. I remember when he asked him whether the design management was a physical phenomenon or a chemical phenomenon, because we said that the cooperation between people and people is actually a chemical reaction, not a physical reaction. Our strongest designers and other strong designers may be It will produce very good sparks, but if two people are not satisfied with who, the final result can only be zero or negative.

This form of performance in each company is also different, so in the end I concluded a point of view is to find the power source that best matches my company, and then innovate. In terms of the power of innovation, we have to keep an eye on the designer, because the designer is a group of people who are particularly difficult to manage. If he is crazy, you use the crazy one to make him go crazy, and then you go with a very rational team. Helping designers realize their dreams. The effect of this time is best.

In the past IT industry used technology as an innovation model, but now there is a stronger model that integrates a comprehensive model with market orientation as the core, technology orientation as the core, and design benefit as the core. The core of this kind of design interest is to propose to all consumers, not to ask him what you want, but to bring what the designer thinks is the most valuable to the consumers and let them give judgments. Mr. Jobs once said: "Your time is limited, so don't waste it on other people's life paths, don't let other people's opinions noise submerge your inner voice, and the most important thing is to have the courage to listen. The call of your innermost intuition.” For design management, I prefer to listen to inner thoughts and truly get out of my own path.