Younger, more dynamic, and new ideas for Google Marketing

From November 28 to December 2, a small game titled "Catch it! Black-faced Sheep" was launched on the Grand Gloria Mall. Although netizens had previously seen activity announcements on the official website of Gloria and the official mall, they were still exclaimed by the lovely lambs after participating in the interaction, and the simple but interesting participation methods also made netizens happy. This is also a new interactive experiment for the Gloria Women’s cultural promotion.

Small game, big attention

Although Black Sheep is just a simple interactive game, it captures the hearts of many netizens. Wang Xiaowang comments on this interactive game: "I just wanted to see if there was any new product in the official store of Goliath. Listing or discount information, inadvertently noticed the black-faced sheep, felt particularly lovely, and also launched a lot of colleagues and good friends to catch sheep together, and the prizes are also very attractive, whether it is a black-faced sheep keychain or a Scottish-style notepad. It's very unique."

The cute black sheep, together with unique prizes, made this little game fire in the network. More users wrote an article entitled "Grass and Mud Horses has become a cloud, Scottish black sheep you have seen it! "" posts, to introduce this small game to everyone, and was reprinted in multiple forums, triggering more netizens attention.

New interactive approach, younger, more dynamic

As a well-known women's brand, after 16 years of hard work, Gloria has a reputation today and is inseparable from the new concept of brand positioning in the travel culture. On the Internet, obviously, younger and more diverse gameplay can be attempted.

In September of this year, Gloria launched the “GO, Go Traveling Together” event, which enabled netizens to combine travel culture with fashion women’s clothing, with more than 1.45 million participants. This time, Gloria also launched a new interactive game “Catch It! Black Faced Sheep” to netizens, and took the 24th station of the Global Tour - the good manners brought back from Scotland as a prize for the event, once again Netizens conveyed the cultural concept of Global Tour. In the process of interaction with black-faced sheep, people have increased their shopping pleasure in the official Mall of Gloria. Netizens who go to black-faced sheep will also notice the goods they sell during the game and they will have a good impression on the mall. The impression is that there is more than one thing.

Breaking through the conventions and jumping out of discounts, coupons, and other marketing methods, Gloria apparently is constantly experimenting with a new online marketing model. From this “catch it! Black sheep” campaign, this attempt is successful. Of course, the challenge is certainly a risk, but Gloria has the courage to explore the unknown market. While constantly trying new marketing methods, she also firmly believes that her core brand concept, Global Travel, is already a similar brand. Great progress has been made. The opportunity belongs only to those who can grasp it. It is believed that the Gloria Women brand can maintain this innovative thinking and become the leader in the interactive marketing of women's brands.