Longyear business gift company needs competitive threshold

Business gifts refer to gifts used by companies or organizations to conduct business exchange activities, strengthen collaboration and contacts. The recipients of business gifts are mostly external companies or groups and individuals, aiming at mutual assistance, cooperation, and mutual benefit. Therefore, the needs of values ​​and cultural characteristics are more obvious. According to the different needs of segmentation, business gifts can be further subdivided into two categories: iconic gifts and communicative gifts.

Iconic gifts: It is mainly used for the display and promotion of brand image, and business gifts for major external events can also be iconic gifts. This kind of gift is mostly a form of giving a group to a group, focusing on the corporate concept and using an image display. The iconic business gifts basically do not need to consider the gift needs of the recipient, but have a strong custom of corporate gifts. For example, a company needs to customize a gold model for a particular product, a jade seal with a group logo, and so on.

Communicative gifts: This is a narrow business gift that we often say. It is mainly used for daily business communication occasions to enhance the gifts and relationships of gift givers and recipients. The recipients are mainly business partners. Customizing such gifts should focus on expressing respect and love for the recipients, and consider the recipients’ individual needs for gifts. More elegant and practical gifts are generally welcome, such as red wine, teapot, tea, and calligraphy.

With the advent of the Year of the Dragon and the development of the market economy, the competitive threshold for business gift companies is low because of low barriers to entry. This is an industry that can easily be copied and copied. When a product comes up, it will be followed immediately, resulting in vicious competition. , Squeezing each Other out of the market, in the end no one has any profit, and even destroys the entire industry. This is one of the important factors for short-lived business gifts. If you want to avoid it, you have to set the threshold from the technical point of view, from the business name, and from marketing techniques. The first two are very critical.