1! Adidas pushes cheap shoes in India

According to Singapore’s “Lianhe Zaobao” reported yesterday, Adidas, the world’s leading German manufacturer of sportswear and accessories, decided to launch a pilot campaign in India to launch a pair of sports shoes that cost nearly a dollar.

Adidas Group CEO Herbert Haina said: "The $1 sneakers will be sold through the distribution network in rural areas. We hope that this plan in India can be self-financing." However, he did not disclose this sport. When and where the shoes will be sold.

According to reports, last year, Adidas launched a one-dollar sports shoe in Bangladesh, but the implementation of the plan is not as good as expected, and eventually ended in losses.

Heiner said: "In the testing phase, we sold only 5,000 pairs of shoes and suffered a loss. The cost of these shoes is $3. We must also pay an import tax of $3.50."

However, Haina said that unlike India and Bangladesh, the Indian market is huge and still expanding, and it should be able to support mass production.

Compile/intern reporter Gao Xiaojuan Wang Jinyu

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