Cultural and creative, make clothing more colorful

"Come on food, clothing, housing and transportation" and take the lead in clothing. With the continuous improvement of economic conditions, people's demands for clothing from simple warmth to comfort, to the pursuit of health, display personality, and enjoy aesthetic pleasure, the design concept of clothing must closely follow the escalation of spiritual tastes of the audience, seeking differences Innovation, to create a unique brand, in order to seize the market. Lin'an Tianbang Garments Co., Ltd. has combined cultural and creative design for the past few years to achieve a perfect combination of clothing and humanistic culture, forming a strong brand such as “Bushing Beautiful” and “Bonco Cool”, further expanding the market share at home and abroad.

Tianbang Garment was established in 2000. At that time, it mainly focused on the production and management of foreign children's wear. It was a humble small factory. The chairman of the company, Liu Fang, has always had a dream, that is, to make a resounding brand. In thousands of clothing brands, how to highlight the style recognized in other brands, but also to obtain consumer recognition? With a keen sense of the market and gradually explored, Liu Fang has established a bold idea, that is, based on the local history and cultural background of Lin'an, the various cultural elements will be integrated into the costume design, not only to achieve a sense of beauty on the enjoyment, It is also necessary to embody the cultural connotations in the costumes and convey the wisdom of creativity to the outside world.

In the company's showroom, the reporter’s eyes were first attracted by two interesting children's backpacks, one red beetle and the other a green frog. It turned out that this is two toy clothes. Pulling off the zipper from the big mouth of the "frog" is a lovely children's clothing. The big frog has become a cartoon pattern behind the clothes.

"When you go out to play, you feel hot, and then you take it off and become a cute backpack. The practicality is one thing. You should say that the starting point is to cater to your child's pursuit of novelty. Embody a creative idea that allows children to experience it too. Creativity has played a certain educational function.” Liu Fang explained to reporters her understanding of cultural creativity. “With children’s unique desire for discovery and growth, cultural creativity has a broader scope for children’s clothing.”

Liu Fang took out several children's clothing gift boxes. Each box contained not only clothes, but also several educational toys and miniature cartoon books. As a gift, infant and children's wear is often a reciprocal exchange between adults, but these additional cultural elements enhance the function of gifts, making children a real intervener, and establishing a brand-new understanding of the concept of gifts.

“Costumes are actually a good medium for cultural communication. We also plan to write cartoon books on our own. The content can be Linan’s folk stories, nursery rhymes, folk customs, etc. This will bring Lin’an culture to all parts of the world.” From the idea of ​​children's wear, Liu Fang feels that there are too many cultural elements worth using.

The "Bu Shi Mei" silk series is the recommended product of Tianbang Apparel to participate in the urban gift competitions. The Bu Shi Mei Le series mainly includes silk pajamas, high-grade nightgowns, high-end underwear, and high-grade scarves. In the design process, ink painting, blue and white porcelain, and The humanities history series and the impression color series theme are expressed on silk fabrics, which makes the Chinese traditional cultural heritage the most perfect embodiment. It is noble, elegant, simple, exquisite, and atmospheric.

A few days ago, the leaders of government departments specially investigated Tianbang costumes and fully affirmed the concept of the company's clothing culture and creativity. In fact, the cultural creativity on the clothing is just one aspect of Tianbang. The company is applying to set up a specialized cultural and creative company to continue to expand the creative field and enrich the city's cultural and creative industry projects.

“We plan to rent out fields in rural areas and build a parent-child education and activity center. We first gradually develop the cultural tourism industry through the way that members participate in the experience.” Liu Fang revealed to us the company’s medium and long-term development strategy. (Jin Kaihua)