Down jacket encounter rare unlucky sales "Millennium extreme" flicker who

Winter cold down jacket, under the guidance of the “Millennium-Chilly” information, this winter is a hot one, but there has been a very dismal sales situation. This result should indeed be attributed to the legend of the "Millennium Arctic."

As early as in 2009, the meteorological community had rumors that affected by the "La Niña phenomenon", the Northern Hemisphere countries may encounter the cold winter of a thousand years, and some Asian countries such as China are not immune. This is the so-called "Millennium Arctic." The "Millennium-Cool" said that it was originally an academic debate in the meteorological community. However, this issue, which is inherently controversial, has suddenly been magnified indefinitely by the time it is about to enter the winter, and it has also affected many industries related to it. Of course, the impact on the down apparel industry is greatest.

The down jacket is basically a “indulgence on the heavens” industry. When it is cold and freezing, people buy more; once the temperature is high, consumers are not willing to spend money.

Therefore, the “Millennium-cold” message came, people are talking about how to get through the winter, and the down jacket industry is swarming and boiling, with raw materials such as cotton and feathers rising prices; down jacket manufacturers hurry to adjust their production plans and drive their horses. Expanding production; down apparel sellers are making every effort to actively stock the goods... Although the “warm winter” argument followed, but it did not stop the down apparel industry from making a big profit.

Accidents will happen. "The millennium chill" did not come. Instead, it immediately broke the down jacket into the "cold house" and prepared enough down jackets for a few people.

When it comes to this, it is not only the culprit that will be blamed on the "Millennium-Cool", but also the news media that are condemning the "Millennium Extreme" message. The "Millennium Arctic" was originally a fake news, but it was buzzed by the news media.

In the market economy, information has become an extremely important commodity, but information must be aggregated, integrated, and analyzed before it can produce value. Only by grasping valuable information can we make people fly and achieve success in a short period of time. However, if information is inaccurate, it is not surprising that there is an outcome that is counterproductive.

As a company, after collecting certain information materials, it is necessary to analyze and research the information it possesses, make comprehensive judgments, and ultimately make valuable information a basis for making strategic decisions. It cannot be a blind move and blindly follow the trend.

Going back to say down jacket. After listening to the "Millennium-Cool" message, most manufacturers of down jackets tried to expand their production without judgment and blindly picked up goods. In the end, they were hit, damaged, or themselves, and some were even lethal.

In the future, will the down apparel industry dare to “see the sky”?