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Ji quarter Le brand children's wear wish all the friends and franchise agents Year of the Rabbit Universiade!
In the year of the Rabbit, Jinhu has taken a step back, but the spirit of celebration remains strong. As we welcome the New Year, we are walking down Hope Avenue in 2011 with hope and optimism. Over the past year, 2010, through the hard work and dedication of our music agents, staff, and the support from friends across all industries, the Singapore Children's Clothing Quarter has maintained a steady and rapid growth. Our outlets now span major cities across China.
To all our friends, partners, and franchise agents, we extend our warmest wishes for a Happy New Year. May you be healthy, your family happy, and may the Year of the Rabbit bring you success and joy! We also wish the JiDiLe brand a prosperous Year of the Rabbit Universiade, and to all our friends and franchise agents, may this new year be filled with opportunities and achievements.
At the dawn of this new year, the entire team at JiDiLe (China) Brand Operation Center would like to express their heartfelt gratitude to all our business partners and industry colleagues for their continued support and assistance throughout the past year. Your trust and collaboration have been instrumental in our journey.
China Children’s Wear (Singapore) Holdings Limited, listed on the Singapore Exchange Securities Trading Limited, is known as CCFH in English. The group operates in multiple sectors, including children’s wear, home textiles, hotels, and international trade. It owns several clothing manufacturers in China, such as Shishi City Haotian Clothing Industry Co., Ltd., Zhangzhou Arts and Dolls Clothing Co., Ltd., Shenzhen Eagle Gordon Trading Co., Ltd., and Hong Kong Timor Empire International Trade Co., Ltd.
The group currently manages a range of brands, including "JJLKIDS," "FRIVEN," "HI-5," and "YEEWA." These brands operate in 29 countries and regions worldwide, and have formed strategic partnerships with many international apparel brands. With nearly 3,000 employees, CCFH is actively involved in apparel development, production, retail, and branding.
The JJLKIDS brand, also known as JiDiLe, was founded in 1984 in the beautiful garden city of Singapore. It is a diversified operator offering children’s daily necessities, combining shopping, entertainment, and education. From its inception, JJLKIDS has consistently conveyed a unique concept of spiritual growth to its customers, centered around “happiness, partnership, and dreams.†The brand encourages children to develop courage and pursue their dreams, while supporting those who dare to explore abstract ideas. Regardless of the outcome—success or failure—the experience gained from different situations fosters awareness and healthy growth. This is the essence of the JJLKIDS brand spirit: "Just Joyful Life."