Formal Shift Dresses,Evening Dress,Vintage Linen Dress,Girls Evening Dress SHAOXING LIDONG TRADING CO.,LTD , https://www.lidonggarments.com
Xtep "couple square" debut Xiamen International Marathon
On January 2, 2011, the Xiamen International Marathon officially kicked off with a powerful start. Athletes from over 45 countries and regions, totaling more than 64,000 participants, laced up their shoes and hit the roads. The entire island was transformed into a vibrant sea of runners, with the ocean as a backdrop and pink peach blossoms and roses creating a romantic atmosphere. Among the crowd, 100 pairs of couples wearing matching shirts or elegant wedding dresses stood out, forming a heartwarming scene that captured the attention of everyone around. This was the Xtep "Couples Marathon" event.
According to an official from Xtep (China) Co., Ltd., this was the second time the brand had organized the "Couples Marathon" at the Xiamen International Marathon. The theme of the 2011 event was "Love Marathon," and the Couples Marathon added a deeper emotional layer to the race. It not only enriched the cultural and social significance of the marathon but also enhanced its overall appeal and influence.
By focusing on themes such as fashion, romance, and everyday life, the event successfully bridged the gap between a high-energy sporting event and daily experiences, reflecting the growing trend of "sports life." Through this initiative, Xtep highlighted its brand values of "sports fashion" and "sports life," making them more relatable and appealing to consumers.
Moreover, the event carried a strong public welfare aspect, aiming to bring together young couples in love and inspire broader social discussions about love and relationships. Such activities naturally fostered a stronger connection with the target audience, making them more receptive to the Xtep brand.
Beyond being a top-tier athletic competition, the Xiamen International Marathon also served as a massive fitness carnival, promoting a healthy and active lifestyle. As more people embraced running and marathons, they also developed a closer emotional bond with the Xtep brand. The slogan "Love Running, Love Walking" resonated deeply with participants, combining social relevance with a personal touch.