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"Evoke" - Calling Awakening "Diva" Spring/Summer 2010 New Product Launch
The Starlight fashion show, the most stylish and romantic event of the Diva women's brand, concluded on November 16 at a prestigious five-star hotel. The evening was filled with elegance, creativity, and a strong sense of vision for the future of the brand.
During the event, Tong Tianyong, General Manager of the Diva brand, attended and shared his insights. He emphasized that this gathering, themed "Consolidating National Wisdom and Creating a Future," aimed to foster deep discussions that would significantly contribute to the success of Tianhou International. The theme "Calling for Awakening" sparked meaningful conversations about the current state of the domestic apparel industry and its potential to drive economic growth. This not only highlighted the practical importance of the event but also showcased the forward-thinking perspective of the attendees.
Tong also expressed the brand's long-term vision: within five years, Diva aims to become a leading name in the Chinese garment industry, and by the tenth year, it will be recognized as the top brand in the sector.
The Spring Summer 2010 New Product Launch Event attracted a wide range of models, fashion enthusiasts, and dealers from across the country, all eager to witness the latest trends and innovations. The collection featured elegant, confident, and sexy designs that captured the essence of modern femininity.
Diva focuses on creating comfortable, natural clothing using eco-friendly materials. The brand’s tailoring is inspired by Gong Xue's philosophy, emphasizing freedom in style and self-expression. Through three distinct series — Modern Trend, Fashion Women, and Fashion Casual — the brand caters to different aspects of a woman's personality and lifestyle.
The Modern Trend Series represents avant-garde fashion, blending bold styles with cutting-edge design to appeal to independent and confident women. The Fashion Women Series celebrates mature elegance, showcasing the grace and sophistication of women who embrace their inner strength. The Fashion Casual Series offers simple yet refined tailoring, with subtle details that highlight the feminine side of urban life.
The brand's product mix includes 20% Modern Trend, 50% Fashion Women, and 30% Fashion Casual. Prices range from ¥218 to ¥888 for Spring/Summer collections, and ¥228 to ¥1288 for Autumn/Winter. Average prices are between ¥350–460 for Spring/Summer and ¥400–500 for Autumn/Winter.
The collection features a wide variety of categories, including innerwear such as wool, T-shirts, shirts, and tops, outerwear like wool jackets, woven jackets, windbreakers, and vests, and bottom wear including short and long skirts and trousers. Each piece is designed to reflect both style and comfort, aligning with the brand's mission to empower women through fashion.