Future home textile trend direction discussion

This year, regarding the future development direction of home textiles, there has been a trend of “re-decoration, light decoration”. Various home textile products have begun to show a number of products that emphasize aesthetics and decoration, putting practicality in the second place. In order to enhance the aesthetics of the room through the decoration of home textile products, the owner's mood is also pleasant. Home textile products need to continue to be discussed due to the diversity of their products.

The main feature of China's textile industry is the emergence of industrial clusters. As of 2007, the home textile industry has 15 industrial clusters featuring bedding, fabrics, embroidery, towels, flocking and carpets. Such as: Jiangsu Tongzhou City, Haimen City, Samsung Town, Zhejiang Yuhang, Xiaoshan, Haining, Pujiang, Jiaxing Oil Truck Port Town, Tongxiang Township, Shandong Wendeng City.

In recent years, there have also been some well-known home textile companies in China, such as Fu Anna, Luo Lai, A Fuluo, Bo Yang, Vosges, Meng Jie, Jie Li Ya and so on.

Future home textile trend direction discussion

At present, the problem that can not be ignored in the Chinese textile industry is that the home textile design level is backward and enters the misunderstanding of mechanical imitation; the home textile products mainly rely on the two markets of wedding and housewarming, market positioning and brand communication homogenization; at the same time, the home textile industry has no leadership. Brand, brand status is not optimistic. To change this situation, Chinese textile enterprises should expand their home textile design ideas, design home textiles that are both fashionable and Chinese, establish a unique brand culture, and walk out of the home textile industry, which mainly relies on marriage and housewarming. Starting from tapping the potential needs of consumers, we will seek new market segments, such as functional home textiles, male home textiles, fashion home textiles, etc., to promote the Chinese home textile industry to move forward faster.

The development prospects of the home textile industry are bright. First of all, investment-oriented and public service-oriented consumption hotspots, represented by residential houses, hotels, tourism, medical care, etc., will all become the factors that will promote the expansion of the Chinese textile market. The Olympic economy and the Shanghai World Expo will also provide opportunities for the development of the home textile industry. A new opportunity. Secondly, the improvement of Chinese people's quality of life has increasingly expanded the demand for home textile products. Finally, nearly 10 million new couples are married each year in China, and the amount of home textile products generated by marriage will be considerable.

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The above information comes from the China Sheet Cover Trading Network: /


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