Tissot Tissot Watch Country: Switzerland Year of creation: 1853 Created by: Charles-Félicien Tissot Belongs to: Swatch Swatch Group brand introduction Charles-Félicien Tissot founded Tissot in 1853. The first Tissot watchmaking studio is located on Cray Wayan Street in the Swiss town of Le Locle. Since its establishment, the Swiss Tissot watch, which has a history of over 160 years of watchmaking, has been committed to the precise and perfect watchmaking industry. At the same time, its founders have planned to expand the brand beyond the Swiss border from the beginning. The place, this spirit of courage, is still the cornerstone of brand growth. Tissot joined the Swatch Group in 1983. The global president Mr. Hayek believes that Tissot's more than 100 years of history of innovation and courage and its brand image are completely consistent with the group. Up to now, it has become a brand that represents the quality and precision of Swiss products, and Tissot is a legend in itself. It tells the world that the brand is growing, and it is constantly introducing new designs and new craft achievements, so that customers will always be full of surprises. Just like the company's purpose: extraordinary creativity, stemming from tradition. All along, the series of Tissot watches are endless, and the list is endless. One of the Tissot series is the Tissot series, which is named after the birthplace of Tissot - the Swiss town of Leroy. This series is a watch that Tissot uses as its birthplace as a series of watches, and is a commemorative gift dedicated to the 150th anniversary of the birth of Tissot. The T-Sport and TOUCH collections, which are popular among young people, are designed to meet the needs and aesthetics of young people, regardless of design or movement. In addition, Tissot's women's watch series, such as Yu Yuan, Mei Ting, Xin Yuan and other series can show Tissot's ingenuity, while also the elegance and gentleness of women around the wrist. brand history When Tissot was founded in 1853, it designed a dual time zone pocket watch. The brand has always adhered to the spirit of “innovation, from traditionâ€, and this spirit has also prompted Tissot to stand still and become a watch brand with sales outlets in 160 countries around the world. In 1853, Charlie-Amir Tissot crossed the borders, brought the hunter's pocket watch to Russia, and customized a pocket watch for the Russian tsar to reward his Guardian. In order to keep up with the pace of brand development, Tissot's original watchmaking workshop has also been upgraded to become a large-scale factory. During the Great Depression of the 1930s, Charlie Tissot and Paul Tissot signed an agreement with the founder of the Omega, the Brandt Brothers, and Tissot and the Omega, based in Bill, formed a cooperative company, the Swiss Watch Industry Association (SSIH). In the same year, Tissot launched the world's first anti-magnetic watch. In 1971, the revolutionary new product, Tissot IDEA (also known as Tissot Astrolon), was the world's first mechanical watch with a plastic movement. The watch later became a source of inspiration for Swatch, which came out ten years later. In 1983, Mr. Nicholas G. Hayek merged the Swiss Watch Industry Association (SSIH) with the Swiss-speaking German Industry Association (ASUSG), and the combined company was named Swiss Microelectronics (SMH). In 1998, the company changed its name to the Swatch Group. Under the leadership of Mr. Hayek, Tissot has launched a number of innovative products, including: Tissot rock watch launched in 1985 Tissot dual time zone table launched in 1986 Tissot mother-of-pearl table launched in 1987 Tissot wooden watch launched in 1988 In 1996, Mr. François Timbow was appointed as the global president of Tissot. Under his leadership, Tissot launched two important product lines: the Tissot T-Series and the Tissot T-Touch series. Designed by a female designer in 1998, the T-series is aimed at the women's market. The collection has a variety of styles to choose from, followed by a men's model. The "T" in its name makes people directly associate with the first letter of Tissot. In 1999, the world's first touch-screen watch, the Tissot T-Touch series, was introduced. It uses touch-screen technology to allow the wearer to keep track of the information provided by these instruments without having to carry instruments such as compasses, altimeters, and barometers. This series of launches has a milestone significance, which makes the watch industry's use of touch screen technology far ahead of other industries, such as: ten years before the telephone industry. This technology is used in Tissot's wide range of watches, including: Tissot Air Intelligence Series, Tissot Qianzhi Series and Tissot Tengzhi Series watches. The wearer (diver, voyager and mountain climber) can easily enjoy the high quality help information provided by the watch by simply touching the crystal. At the 2013 Basel Watch & Jewellery Show, to celebrate the 160th anniversary of the brand, Tissot launched the 160th Anniversary Reissue of the Tissot Voyager Series. The watch features 24 time zone displays inspired by the Voyager watch launched on the occasion of the 100th birthday of Tissot in 1953. In the past 20 years, Tissot has been continuously exploring the market on five continents. Today, Tissot has nearly 200 specialty stores worldwide and more than 14,000 sales outlets in more than 160 countries around the world. In order to meet different tastes and different functional requirements of customers, Tissot has launched a wide range of products to choose from, all of which meet high quality standards. In 2011, Tissot won the "Enterprise, Classic" championship in the International Official Observatory Certified Watch Competition, which also proved the extraordinary quality and precision of Tissot products. Big event Established Tissot Company in 1853 Charlie Ferrisian Tissot founded Tissot in 1853. The first Tissot watchmaking studio is located on Cray Wayan Street in the Swiss town of Le Locle. Tissot launched a dual time zone pocket watch in 1853 In the same year that the company was founded, Tissot began producing dual-time zone pocket watch products, fully demonstrating the Tissot brand's traveler adventure spirit. In 1858, Tissot launched a pocket watch for the US market. In 1858, Tissot was a very important market at the time - the United States specially produced a beautiful diamond-studded pocket watch. Tissot also translated the French "CH.F.Tissot&Fils" engraved on the dial into English "CH.F.Tissot&Son" (CH.F. Tissot and his son). In 1878 Tissot launched a necklace hanging watch for the Russian market Necklace watch is a special product for Tissot's first overseas market, Russia. Russia was also the largest market for Tissot during that period. In 1887, Tissot made a pocket watch for the then Swiss President Numa De Roz. In 1887, Charlie Emile Tissot made a special 18K gold hunter pocket watch for his friend, the Swiss Federal President Numa De Roz from Neuchâtel. The pocket watch is a gift to celebrate the second anniversary of Mr. Numa Droc’s presidency, and to commemorate the deep roots of the president and the watchmaking world, because the first job of Mr. Numa Droc’s life is to watch division. Tissot "Tsarist Military Table" in 1904 In 1904, Tissot used the hunter's pocket watch as a prototype to customize a set of "Tsarist watches" for Tsar Nicholas II in Dingto. These pocket watches were presented to the Tsar Royal Guards officers as gifts for the Tsar. They served him as a tsar's personal bodyguard between 1891 and 1904. The back cover of these pocket watches is decorated with a "star" pattern symbolizing the tsar's handcuffs, resembling a relief. Opening of the Tissot store at 5 Ilyinka Street, Moscow, Russia, in 1904 In the late 1880s, Charlie Amir's son Charles Tissot was born in Moscow, and his mother, Mary Fedyev, was a Russian. Charlie Amir has lived in Russia for nearly 20 years. He supplied the watch shop operated by the Chetonov brothers. This watch shop is located at 5 Iringa Street, Moscow. At the same time, he also wholesales products to watchmakers in the capital and other provinces. Tissot factory in 1907 In 1907, Charlie Emile Tissot commissioned Ernest Longbright, an architect from La Chaux-de-Fonds, to design a new factory and start construction at 24 Lebron Buster Street. At that time, the Tissot plant still had a low-key family style. The Charles Tissot couple and their daughter, Miss Marshal, still live on the ground floor of the factory, while the upstairs is a small workshop. 1911 print advertising On January 15, 1911, the Tissot print advertisement with the new factory in the background was published in the World Watch Magazine (RIH). At the bottom of the advertising screen, it is said that "there are many products, many awards, or complex or simple, and you can choose." At that time, Tissot has begun to show its "all-rounder" characteristics, with a variety of different styles of products in the field of watchmaking. Tissot "Banana" watch in 1916 In 1911, Tissot released the first watch. Soon after, the brand launched a well-known "banana" watch. The watch features a high-end, textured leather strap that is designed in a purely “Art Nouveau style†and quickly became a favorite of watch connoisseurs. Advertising for the 1918 Diamond Women's Watch In 1918, the advertisement of Tissot Women's Watch was published in the well-known magazine "Davana Guide" in the watchmaking industry. A ladies' watch can be said to be a veritable piece of jewelry. Tissot "Porto" series in 1919 The watch is famous for its barrel-shaped case design and was eventually named the "Tissot Porto" watch. Tissot production workshop in 1923 This photo shows Tissot's 1923 grinding workshop, where the building became the Tissot factory between 1917 and 1918. Tissot women's watch advertisement in 1923 Tissot women's watch ads were published in the World Watch Magazine (RIH) in 1923. In the advertisement, an elegant lady wore a Tissot drill. Tissot's observatory female watch makes this lady full of confidence and attracts the envy of every customer. 1929 Tissot Hermetic seating table The Tissot Hermectic Seat uses the popular "decorative" design at the time, with a square dial and period-inspired lines. In 2003, when the Tissot brand was established 150 years ago, Tissot re-enacted the series and named it "the seat table." 1930 Tissot antimagnetic watch, the first antimagnetic watch In 1933, Tissot published a series of advertisements for its pioneering antimagnetic watch. The ad details the features of the first anti-magnetic watch. One of the important functions is that it can resist the interference of electromagnetic fields and keep accurate at all times. 1938 Tissot Camping Series The Tissot Camping series was launched in 1938. Its advertising shows a variety of modern technical features: waterproof and dustproof (spin-in closure system), anti-magnetic, non-breakable crystal and steel case. The precise movement of the watch attracts sports enthusiasts and military personnel to purchase. The 1st birthday of Tissot in 1953 In 1953, Tissot ushered in a hundred years of birthday. In order to celebrate this event, Tissot launched two special watches: one with a calendar display and the other with the Tissot 100th anniversary watch. On the dial of the commemorative watch, the designer used the enamel to draw a coat of arms representing the Tissot family. This special design means that the Tissot family has been the lifeblood of the company for 100 years. 1953 Tissot Voyager Watch, the first watch with 24 time zone displays Since the beginning of 1950, Tissot watches have been sold all over the world. In 1953, Tissot released a Voyager watch to commemorate the popularity of aviation to make interaction and integration in various countries around the world more convenient. The watch's dial is amazing - it can display 24 time zones. Just look at the dial on your wrist and you can clearly see the time in any part of the world. The slogan of this watch is even more exciting: "Tissot Voyager Watch: Know the world around the wrist." 1954 Tissot Visodate series After the company launched its fully automatic watch with a calendar display on the occasion of its 100th birthday, Tissot once again used calendar display technology in a new product. The series was named the Tissot Visodate series. Later, the calendar display became a feature of all styles of watches, and was very popular among consumers. 1958 Tissot single-caliber movement In 1958, Tissot developed a single-calibre movement. This is another big innovation, which makes the production cost of watches more economical: the same movement can have four different variations to meet the different needs of consumers. The single-calibre movement allows Tissot to deliver better quality products at a lower price. In 1960, Monaco royal couple visited Tissot factory On November 9, 1960, during the visit of Princes of Monaco, Rainier and Princess Grace, to the Swiss company, they visited the Tissot factory accompanied by the President of the Swiss Confederation, Mr. Petit Pierre and his wife. 1965 Tissot PR516 Series As early as 1965, Tissot began to participate in motor sports, and launched a watch to showcase the sport of racing, that is the Tissot PR516 watch. Designed by designer Lucian Gotner, the collection is inspired by the steering wheel of the car and has been a great success after being introduced to the market, becoming the darling of racing and watch enthusiasts. 1968 Tissot Carrousel series The lively and colorful Tissot Carrousel watch with a replaceable bezel is in keeping with the cynicism of the late 1960s. 1969 Tissot Sideral series The Tissot Star Series strives to demonstrate the brand's ability to develop products. Tissot designers use a variety of materials to showcase the brand's innovative spirit. For example, the mirror is made of fiberglass to make the watch more durable. In addition, in design, Tissot has also broken through the constraints of traditional concepts, using a new style, making the stellar series another popular watch of Tissot. 1971 Tiansuo IDEA2001, the first plastic movement mechanical watch In the 1970s, plastic materials began to take off in the interior design industry, and Tissot developed the Astrolon movement in response to the trend. The use of synthetic materials reduces friction between movement parts while reducing production costs. However, in 1971, the Astrolon movement and the IDEA2001 (plastic watch with Astrolon plastic movement) were still far ahead of the times in terms of concept, so this style did not receive a huge market response. However, their presence has made plastic watch technology begin to sprout and will be a huge success soon. Tissot's sister brand, Swatch, is the best example. 1971 Tissot Pinky (Pastel) Series In order to make the design of the women's watch more diverse, Tissot has specially developed a watch for the young women - the pastel series. The pastel series watches break through the tradition and use rich colors to become the representative of the female spirit of the 70s. Tissot became a sponsor of the Porsche Carrera team at the 24 Hours of Le Mans in 1974 In the 1970s, Tissot’s enthusiasm for mechanical movements continued to rise. In 1974, the Tissot brand became a sponsor of the Porsche Carrera team at the 24 Hours of Le Mans. 1974 Tissot Finish silver series The Tissot Finish silver collection was designed by the famous designer Pekka Piek inen. 1976-1978 F1 Ensin Team Sponsor In 1976, Tissot turned his attention to Formula One racing and sponsored Maurice Nunn and his Ensin team during the Monza Grand Prix. At the time, Belgian driver Jack Exxus was the chief driver of the Ensin team. In a strict sense, this is the beginning of Tissot's sponsored motorsport. Tissot also designed several watches with the dial "F1". In 1977, Tissot turned to sponsor the 22nd driver of the Ensin team, Clay Regazzoni, who is also from Switzerland and a pilot. Tissot is the main sponsor of this team, and the team also won the first place in the car manufacturer tournament. 1978 Tissot TsX Series In 1978, Tissot introduced a watch with both hands and numbers, named Tissot TsX. It is specially designed for the Formula 1 event and is especially useful for sports that require timing. Tissot sponsored the F1 Renault Elf team from 1978 to 1980 In 1978, the second year of the Renault Elf team entered the Formula One race, and Tissot became the sponsor of the team that year. Tissot sponsored the F1 Lotus team in 1979 In 1979, Tissot further engaged in Formula One racing and became a sponsor of the Lotus team, led by Colin Chapmann. 1985 Tissot rock watch, the first rock-made watch In the early 1980s, Tissot presented himself with a very difficult challenge: using the rocks from the Swiss Alps to make watches. This challenge was completed in 1985; after overcoming the huge technical problems, Tissot found a practical way to use this special material. The Tissot rock watch was finally born! This is an unprecedented success, and the collection is available in a variety of styles, with different styles made of different rock. 1986 Tissot double time zone table Tissot continued the momentum of the launch of the rock watch in the mid-1980s, introducing the first watch with a dual display of hands and numbers, and its movement and case were designed in one piece. The Tissot double time zone table was born. The change in production methods has reduced the cost of watch production while ensuring its cutting-edge technical characteristics. 1987 Tissot mother-of-pearl table After making watches with rocks from the Swiss Alps, Tissot went deep into the sea and used the mother-of-pearl to make the Tissot mother-of-pearl table. 1988 Tissot wooden watch The Tissot wooden watch uses a nanmu from the Mediterranean Sea and is a watch full of natural charm. 1988 Tissot Sottsass Series The watch is named after its designer, the famous Italian designer EttoreSottsass. The Tissot Sottsass collection is a neutral-style watch with unique design details. 1991 Tissot Ceraten Collection The Ceraten series is Tissot's first watch made of ceramic. The "Cera" in the name stands for its ceramic case. It also features a sapphire crystal, which is harder than stainless steel. The “Ten†in the name symbolizes the durability of the lithium battery used in the movement and is environmentally friendly. In 1994, Tissot sponsored the F1 Sauber-Mercedes team In 1994, Tissot and the F1 Sauber-Mercedes team signed a cooperation agreement. The two drivers of the team were HH Fronzen and A. Dessaris. Tissot has sponsored Formula 1 competitions, and 12 years later, Tissot returned to Formula One, and the brand's logo appeared on the 30th racing body of the Sauber-Mercedes Mercedes. Tissot became a sponsor of the International Cycling Union (UCI) in 1995 Tissot became a sponsor of the International Fencing Federation (FIE) in 1996 1999 Tissot T Series In 1998, a female designer designed the Tissot T-series for female consumers. Its "T" in its name. People directly associate with the first letter of Tissot. Watch it carefully and you will find that the “T†is subtly integrated into the watch's strap and case. 1999 Tissot T-Touch series, the first touch screen watch In 1999, Tissot integrated high technology into watch manufacturing, and this innovation affected the entire watchmaking industry. This versatile T-Touch touchscreen watch is a major breakthrough in watchmaking. The first generation of T-Touch in 1999 already has a full set of outdoor touch screen functions (including weather forecast, altimeter, countdown timer, compass, alarm and thermometer). Tissot became a sponsor of the MotoGPTM World Motorcycle Championship in 2001 Tissot has always been keen on speed racing. In order to further enhance the relationship between the brand and the motorsport, Tissot established a partnership with MotoGPTM in 2001, which became the official timing of the event. Motorcycle is a high-speed and innovative sport. The cooperation between Tissot and the sport reflects the brand's sporting spirit and the relentless pursuit of precision. It reflects the brand's desire to improve the game with all its efforts. Results. In 2003, Tissot launched the first MotoGP official watch, which draws inspiration from high-speed motorcycle sports. The Tissot racing series, which represents the spirit of motorcycle racing, was also born in 2004. Tissot became a sponsor of the International Basketball Federation (FIBA) in 2008 In 2008, Tissot and the International Basketball Federation (FIBA) signed a cooperation agreement. The ability to cooperate with an international sport such as basketball fully demonstrates the brand's sporting spirit and its relentless pursuit of precision and performance. The first cooperation between Tissot and FIBA ​​began in 2008. Then, the brand signed a contract with French basketball star Tony Parker to invite him to be the brand ambassador. This partnership shows Tissot's focus and love of basketball on a global scale. 2009 C01.211 movement In 2009, Tissot developed the unparalleled C01.211 movement with its excellent watchmaking technology and experience. Due to the competitive production and assembly costs of the movement, the price of the watch using the movement is approachable, so that the accurate timing experience can be brought to more customers. The design of the C01.211 movement is inspired by two classic movements, the Tissot Astrolon and the Lemania 5100 movement in the 70s. The newly developed C01.211 movement is a milestone in which more synthetic materials are used. This breakthrough evolved from the flat escapement that was born in the 1980s using synthetic materials. The escapement made of synthetic material is lightweight, with excellent performance and low friction. It uses the modern ETAChron standard adjustment accuracy. The automatic hammer in the C01.211 movement is made of pure copper with heavy metal bars added to the weight, while the shock absorber uses the highly efficient Nivachoc B1. The new C01.211 movement was first used in the Tissot Kutu and Junchi 200 series watches. New Basel booth in 2009 In 2009, Tissot's new three-story booth debuted at the Basel Watch and Jewellery Show, and the entire booth was like a huge rock. The booth uses three logo colors of the Tissot brand – black, white and red. The overall background of the stand and most of the showcases are black, in keeping with the Tissot store design. The bright white light inside the booth guides the visitors to the path of the visit and also symbolizes the future. The flashing red “ray†represents the power of progress, high technology and the enthusiasm of the brand for innovation. Opening of the Tissot store on the Champs Elysées in Paris, France, in 2010 In 2010, Tissot opened its first store in the fashion capital, the Champs Elysées in Paris, France. The Champs Elysées is a well-known shopping street with a reputation as “the beautiful streets of the worldâ€. The Tissot store covers an area of ​​80 square meters and there is a dedicated terrace on the second floor of the store. This store reflects Tissot's "contradiction" characteristics, the environment is unique but also approachable, just like Tissot's products, adhering to tradition and innovation. The completion of the fully automated logistics center in Lilock in 2011 In 2011, Tissot was officially completed at Leroy's fully automated logistics center. Every year, 5-6 million finished products can be exported from this logistics center to the world. The building is as delicate as the Rubik's cube, and it is decorated with a logo of Tissot, with a volume of 7,500 cubic meters. In the logistics center, five robotic arms manage up to 12 million parts and finished products at the same time, making good use of storage space. When walking inside, you will feel that you have entered the interstellar space. Visitors will see 32,000 storage compartments "flying up and down" around them, and are surprised by the high-speed operation of the robotic arms, which can move up to 5 m/s. Tissot became a sponsor of the FIM Superbike World Championship in 2011 The image of Tissot and the superbike sport fits very well. Tissot has been the official designated timekeeper for MotoGP for more than a decade. In 2011, Tissot further deepened its involvement and participation in motorsports and became the official timing of another important racing event, the Superbike World Championship. The car has a high degree of demand for speed, timing, precision and performance, which fits well with Tissot's values. The participation of Tissot not only strengthens the connection between the fans of the motorcycle sport and the events, but also allows more general public to increase their understanding of motorcycle sports through the promotion of Tissot. In 2011, the Tissot Leroc series won the international time trial championship The International Timekeeping Competition is an important event in the watchmaking field and an arena for contemporary mechanical timing products. The competition mainly examines the travel time accuracy and watchmaking process of the participating products. Organized by Bill's Swiss Observatory's official testing agency (Contr·le Officiel Suissedes Chronomètres), the competition will be tested and evaluated on the science, technology and culture levels in the official laboratory of the Besançon Observatory. It was then sent to the Le Locle High School of Watchmaking for testing with strong magnetic fields and strong impact. In the end, the judges judged the movement used by Tissot’s Leroy watches to win the 2011 Corporate Classic Championship. Opening of the Tissot store in Moscow's Gum department store in 2012 Russia has always been an important market for Tissot. In 2012, Tissot opened a store in the prestigious Gum Shopping Center in Moscow, Russia. At the beginning of Tissot, Russia was already one of the major markets for the brand. Gum Shopping Center has been in business for more than 120 years, and has the same long and rich history as the Tissot brand. As early as the 19th century, Tissot had entered the Tsarist Russia, and even had custom-made pocket watches for their portraits. Therefore, it is an honour for Tissot to open a store in a market like Russia that promotes the success of the brand. At the same time, the completion of this Tissot store will further strengthen its position as a world-class watchmaking brand. 2013 Mechanical Power 80 (Powermatic80) movement In 2013, Tissot developed a new revolutionary fully automatic mechanical power 80 (Powermatic80) movement. The dynamometer's power storage time has reached an unprecedented 80 hours. In order to achieve this technological leap, Tissot greatly reduced the energy consumption of the watch movement in operation. The vibration frequency of the mechanical power 80 (Powematic 80) movement is reduced from 4 Hz to 3 Hz. The escapement of this movement uses a high-performance synthetic material to reduce friction. At the same time, since the diameter of the spring shaft is shortened, the expansion space of the spring is increased, thereby greatly extending the power storage time. Finally, Tissot also used an innovative method to adjust the balance to further improve the accuracy of the watch. Sponsor of the 2013 RBS Royal Bank of Scotland Cup Six Nations Rugby Championship In 2013, Tissot became a sponsor of the RBS Royal Bank of Scotland Cup Six Nations Rugby Championship. This event is a very important annual football tournament in the world. Rugby and Tissot have many similar core values, such as emphasis on teamwork, mutual respect, strict discipline and love of sports. Therefore, this tournament has become the best platform for Tissot to demonstrate its professional timing capabilities on an international scale, and the sponsorship of the tournament also perfectly reflects Tissot's brand spirit. In 2013, Tissot celebrated the 160th anniversary of the birth of the brand at the Basel Watch & Jewellery Show and used a new showroom. The 2013 Basel Watch and Jewellery Show was of great significance to Tissot as the entire exhibition moved to a new complex pavilion designed by Swiss architects Herzog and De Mullon. The two designers once designed the Bird's Nest for the 2008 Beijing Olympics. At the same time, 2013 is also a double happiness for Tissot: the Swatch brand of the same Swatch Group celebrates its 30th birthday, and Tissot also celebrates its 160th birthday – in July 1853, Tissot was born. Swiss town of Le Locle. In order to showcase the brand's amazing history, Tissot made a large road show on April 29, 2013 at the central stage of the square in the Basel pavilion.
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