On November 17th, the 6th "China's Top Ten Children's Wear Brands Entrepreneur Salon" was held in Quanzhou, including the top 10 in China, including Green, Mamma Maka, Jamie Xiong, Balla Balla, Yi, Hong Haier and other 20 companies. "Children's wear brand" company leaders attended the meeting and discussed the current status of the children's wear industry, challenges faced, future development trends, and business models. The reporter organized the wonderful remarks and cases in the salon activities for the reference of the small partners. Make a clear brand positioning —— Zhao Jianhe, Chairman of Green Group This year we re-branded. Rebrand your brand positioning with 4 Ws - The first W, Who am I, who am I? Repositioning the brand. Continuing its own DNA and continuing the style of the campus and its neighbors. From the definition of culture, the product is positioned as a children's clothing that can tell stories, and insists on building reputation by quality. The second W, where is my home, where is my home? Find the market position. First-tier cities have a lot of brands and it is difficult to grab the market. Focusing on the third-tier cities, we are positioning ourselves as a high-end brand in the third-tier cities and expanding into second-tier and fourth-tier cities. The third W, who will raise me? Who will raise me? What kind of partner to look for? Who will run? Whoever came to join before accepting, and now is not alright. The partners are best able to participate, have a suitable age range, and have a certain degree of economic strength. The fourth W, Who is my friend? Who is my friend, who is to wear it? Who does the product do to? The collection of channel information is very important, who is the core customer, the channel information goes there by. Children in middle-class families are our consumers. The Reform and Innovation of Garment Enterprises under the Great Era - Lin Xiangyang, Chairman of Mammamar First, competition is intensifying and products are the first competitiveness. Most of us here are gradually moving from the original manufacturing industry to brand operations. Since 2012, we have also begun to make adjustments and reflections. From the perspective of business operations, look at the current problems, regardless of whether it is men's clothing, sports brands, Fujian, have all gone through the order + wholesale model, use the order shop channel, provide the necessary subsidies to hit the market. We are also faced with problems in the process of enterprise development, brand awareness, investment in channel construction, and investment in product construction. These inputs will inevitably bring great changes to the market price of a brand. Now that the Chinese market is open to the outside world, external foreign brands and internal competition in China are bound to bring about changes. With the development of the country, the income of ordinary people has been increasing year by year. We analyze that the trend of the industry in the health and education sector is rising in the next 10 years, but the price of the people's livelihood in the market consumption field is declining. In the future, the house will be value-added, and health, medical care, and education will appreciate. However, in the livelihood sector, market prices in the apparel, electrical, and automobile industries will inevitably undergo major changes with open competition. For existing enterprises, it is a question that must be considered when companies focus on the construction of brands, channels, and products. This is the inevitable choice resulting from the consumption reform. From the standpoint of Mammakar itself, we have more adjusted the input of the product itself. It may be that everyone is now doing platform construction, but we do product construction. Second, changes in the Internet ("Internet +") bring about a shift in business thinking. The changes in the Internet and the application of big data are now a big factor for companies. For example, in which area is the amount of shipments, through the network of big data, to achieve the transition from outside to inside thinking. Finally, attention is paid to the reorganization of the supply chain and the construction of incentives. In 2012, Mammaqa teamed up with Seven Wolves to build a production base in Suzhou, Anhui Province. In the process of promotion and construction, the entire industry chain model was constructed. After the children have been stationed in the garrison, the corresponding facilities will be introduced to assist the supply chain. The children's wear industry, with the self-adjustment of various enterprises, especially the implementation of the second-child policy, the children's clothing industry has great opportunities. Enterprises must adhere to and insist on seeing the dawn. Printed Blackout Curtain Fabric Blackout Curtain fabrics are with plenty of printed designs, and we can customize for you, any designs you like, trust us that we are professtional with nice qualities, good service and very competitive prices. Printing on the blackout fabrics, it can be geometric designs, leaves, big flowers, shining designs and so on, and the printing includes heat transfer printing, pigment printing, reactive printing, digital printing, or disperse dyestuff printing. And the printing quality has passed Europen standard test. Shaoxing Angcan Import & Export Co., Ltd. , https://www.all-can.com.cn