Cambridge invites you to start the next decade of the children's products industry

The Fifth Plenary Session of the 18th Central Committee of the Communist Party of China, which closed on October 29, proposed a full implementation of the policy of a couple who can have two children. This is a major adjustment to the family planning policy that has been implemented for more than 30 years, indicating that the curtain of the reform of the family planning policy has officially opened.


According to the proportion of the application for the first year of "two children alone" and the final actual birth population, the total number of new births after the "full two children" is between 3 million and 8 million, with a median value of 5 million. Together with the current birth population of around 17 million a year, the total population born in 2017 is between 20 million and 25 million, with an intermediate value of 21 million. For the children's industry, a new golden decade has begun!


brand introduction

Founded in 1989, Fujian Nan'an Cambridge Shoes Co., Ltd. is located in Nan'an City, Fujian Province with beautiful environment and developed transportation. It is a professional sports shoe manufacturer integrating independent research and development, design, production and sales. The products that mainly produce men's and women's fashion casual shoes and sports shoes are exported to more than 20 countries and regions such as major cities in China, Europe, America and Southeast Asia.


In 2013, Cambridge launched a national brand adjustment and upgrade, Liangjian British-style campus equipment market segment, with a strong brand promotion offensive, set off a youthful British campus clothing culture trend in the Chinese children's products market.


Over the years, the Cambridge brand has won many honors such as “China Top Ten Children's Shoes Brand”, “China Campus Product Research and Development Base”, “China's Most Popular Children's Shoes and Apparel Brand”, “National Quality Inspection and Qualified Product”. Consumer's favorite.


Brand Culture

Brand positioning: English campus equipment

Brand Proposition: Dare to have a dream

Core values: youth, dreams, confidence, glory

Product style: high-end, casual fashion, campus temperament, shoe and apparel products integration

Consumer orientation: 4-16 years old children and adolescents

Market Positioning: First- and second-tier markets in second- and third-tier cities, radiating second- and third-tier markets in first-tier cities and first-tier markets in fourth-tier cities

Channel positioning: specialty stores, special counters, large supermarkets

Extra Large Vinyl Gloves

Extra Large Vinyl Gloves,Hand Plastic Gloves,Large Plastic Gloves,Functional Blue Plastic Gloves

Jiangsu Yijin Import and Export Trade Co., Ltd , https://www.dailysafecare.com