"Last year, a common cotton garment was priced at 300 yuan and 260 yuan was OK, but selling 260 yuan this year is equivalent to not making money." 80 after the boss ** clothing store opened in Taiyuan New South Road, daily more than 100 yuan There is real pressure on the rent of the shops. She calculated an account for the reporter: to see a trip to Guangzhou, the cost of air tickets, accommodation, and other expenses was nearly 3,000 yuan. They all spent more than ten yuan on a piece of clothing. The freight costs were evenly divided by five yuan. The cotton clothing with a purchase price of 180 yuan went directly to the market. 200 yuan. “The cost of my own employment is not calculated at all. It is just the cost of shops renting, electricity and other expenses. Selling 260 yuan will not make money at all.†On the afternoon of November 1, the reporter spent more than half an hour at Fu’s clothing store. It was found that the customers who came to the store were quite content with this year's general election. "This year's clothing business is estimated to be difficult to do, come to our individual stores are generally old customers, they are more resistant to price increases, which led to decline in sales, and unit prices are also difficult to rise in place." Fu ** said the same period of this year The turnover was at least 25% lower than last year.
The encounter of Fu** not only occurred in many street clothing stores in Taiyuan City, but also in the high-level shopping malls of the Yinxian Street. The branded clothing of the shopping malls also faced difficulties in doing business. Ms. Bi, who was nearly 60 years old, entered the clothing sales department of Wangfujing Department Store last year. She said that this year's business is not very easy to do. Selling and selling is better than selling or selling. The price rises anyway. Everyone should eat or eat, but clothes are not the same. Everyone is too expensive to buy. wear. Ms. Bi told reporters that "appropriately increasing new product prices is the magic weapon that most garment companies face in raising costs. Generally, raw material costs will rise by 10%, and product pricing will increase by 8% to 15%." This year, all costs have risen. Raw materials, labor costs, transportation fees, and so on, have caused clothing's purchase cost price to rise a lot compared to last year. In the past, winter clothing can go a dozen or more pieces a day and now it can sell several pieces every day. â€
This reporter learned that, at present, not only the cotton clothing represented by cotton clothing prices rose, the increase in the price of down jackets is "by leaps and bounds." Other clothes rose by more than 20% at most, and the overall increase in down apparel was as high as 34%. “Down jackets with the same brand, similar styles and fabrics sold for 500 yuan last year and 700 yuan this year. The medium and long models sold for more than 900 yuan last year, and this year they have to sell nearly 1,300 yuan.†The staff of a brand down store told Reporter, this year's high prices unexpectedly, the current brand down jacket can be sold for two or three hundred dollars is definitely the old section of last year, the previous year, the new style does not sell this price.
Faced with rising prices of various sections of winter clothing, some people said that it does not matter, while others are tight-lipped and carefully calculated.
"This year's winter price has gone up a lot. Even underwear and socks have gone up. Going to big shopping malls, you see more than a thousand dollars for your eyes, and more than two thousand for a little better. Keep it so expensive this year. It is not intended to add clothes.†Xiao Zhang, who had just arrived in Taiyuan, frowned and said that he only earns 2,000 yuan a month, but recently the prices have risen too fiercely. He ran to the mall to buy clothes and discovered a winter outfit that quickly topped himself. One month’s income, “Now, the daily price of daily necessities is increasing. In this case, we must first feed our stomachs. Well, last year's clothes can be worn.â€
Ms. Tai Lin was also determined after visiting the mall. This year's down jacket was not bought from the mall. “I have heard that the price of custom-made down jackets can be half as cheap as shopping malls, and the quality and style are not much worse.†In the interview, it was learned that recently, in addition to custom-made down jackets, some leather garment shops have been doing well. It is understood that spending a hundred or twenty dollars, you can make a big change in the style of leather clothing, a lot less than buying a new one.
For most young people after the 80s and 90s, they usually try out styles and sizes at the brand stores, and then go to the shop to place orders, which can save at least 30% of the difference. Today, this move is being followed by more and more people. Xiaoyan, who is currently in college, is keen on online shopping. I didn't realize that her mother, who was nearly fifty years old, has recently begun to be interested in online shopping. "My mother has not allowed me to search the internet for the coat she was looking at at the mall. Also buy it from the internet, save money!"
(Reporter Guo Dan)
This winter is loaded with expensive
Ms. Wang has been doing women's clothing business in Taiyuan Liu Lane for five years. It has become commonplace for clothing prices to rise year after year. However, this year's winter hasn't seen any gains. It was the first time in her impression. According to Ms. Wang’s introduction, she usually goes to Guangzhou and Shenzhen every month. The most recent time was in mid-September when she went to Guangzhou Baima Garment City. At that time, the clothing price had risen. “Started to walk through two stores and felt that the autumn and winter clothes of these stores were a lot more expensive than last year. I would like to see them and then I would like to take a look. But after walking 78 or so, I realized that winter clothing is generally rising this year.†As a result, Ms. Wang How long did it go, the purchase of 50,000 yuan in the hands to spend a clean light. "Before 50,000 yuan could go on a lot of goods, enough stores to sell for a while. But now, the money is gone, the goods did not enter much." This year's winter prices generally increase, Ms. Wang can only helplessly face.