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EMINU "according to Mino" focus on enhancing brand value to promote future development
At present, the market generally believes that since 2013, China has entered a new historical stage of deepening reforms, promoting people's livelihood, boosting consumption, promoting urbanization and realizing the national Chinese dream, which has brought new developments in the development of China's garment industry Opportunity and huge space for development. In response to the current market situation, EMINU "according to Mino" Shangguan BiWen, director of Planning Department, said the future of apparel industry by epitaxial growth and gradually enter the endogenous growth era, product, brand and management capabilities will become the key to future development. Facing the current development background, Shangguang Biwen introduction, EMINU "Mi-slave" will focus on R & D investment, improve product quality, the implementation of quality-based brand strategy to protect the future growth of the company. In product development, the company implemented the policy of "leading technology and leading design" and took the path of independent R & D and independent innovation. In response to the characteristics of "young, fashionable and trendy" consumer groups, we introduced and recruited outstanding designers at home and abroad, expanded the version rooms and laboratories to continuously enrich product categories and improve product quality. At the same time, through industry- Industry standards, and constantly improve the quality of clothing and enhance innovation, and constantly meet the individual needs of consumers, at the same time, establish a good brand image and expand brand influence for the recovery of the apparel industry to make adequate preparations. In the future development, EMINU "Mi-slave" will base itself on the main business, strengthen the industrial base, adhere to the principle of win-win as the cornerstone, capitalize on the capital market and continuously improve product quality And to realize the strategy of differentiated development of products. With the recovery of the industry, we endeavored to fulfill our own achievements and developed EMINU brand "Minmetu" into a leading brand in fashion apparel in China to boost the company's future development.