May 11 afternoon in the Shenzhen Convention and Exhibition Center on the fifth floor, by the China Textile Industry Association, China National Business Information Center, China International Culture underwear Week Organizing Committee, Shenzhen International Underwear Exhibition Organizing Committee jointly held China Underwear Brand Development Summit - ----- Business interaction win the future. Xi Sier underwear brand Li Zhanglong, general manager attended the forum. Let the entire underwear industry, department stores (shopping malls) a better understanding of Qian Shi Er underwear brand strengths and characteristics. At the meeting, Li always said: "We are forced to go up the mountain by shopping malls, and now, there are nearly 1,000 stores across the country. Basically did not enter the department stores, and our sales are almost missed by the department stores, which should be an alternative to the underwear industry. Discount was forced on the self-built channels, Xi Shier chose from the outset to adjust a narrow door underwear, all stores are not privately discounted, not Qianxi Seoul's products are not on the counter, Thyssen has been a member for 13 years , Xi Shier's membership loyalty is high. " Xi Shi Seoul eventually lead the industry mainstream, Qian Shi Er underwear brand will be connived with the Chinese culture, functional design, beauty and beauty of the woman's heart. Can be said that Simsil 13 years of innovation and development of the industrial path. Sisier Seoul has just gone through 12 years, has been the leader in the adjustment of underwear, Sissel constant innovation, continue to guide the fashion trend as a leader in the industry, occupy the commanding height of the underwear industry. How do you think about "Brand" in General Li? It is mentioned that the economic development of China as a whole is at an initial stage. The two words about brand in China are still a little too far away. The entire economic development only took 30 years. As a brand operator, Brand "understanding of the word has a problem. A business brand creation requires history, planning, specification and soft stuff and hardware as a foundation, each brand of business is indispensable to the category, but the requirements of the category of the minimum requirements of moral starting point, and even the fundamental loss of life Do not talk to people about the brand. Brand is a threshold, not today, tomorrow say. The change of marketing environment, the change of channel structure and the transformation of terminal mode. General Manager Lee about how to plan their own development and so on as a brand upgrade can not be ignored important content. Aiming at major issues such as how to develop an enterprise, how to expand the market, how to promote marketing, and other issues related to enterprise, make breakthrough suggestions. Xisierr course of 13 years, has been advocating a stable first, second speed, pay attention to the corporate ethics. Although there are several hundred million of sales each year. How large, how large or small, many people may not know, but for those who have long eaten in the three words "alsace," al-Cyr is responsible for them and their families. Talk about shopping malls, Lee always think so: "brand and shopping malls there is no conflict of interest is common prosperity should learn together to discuss how to do better services, how to build the most consumers like platform. Appropriate channels to upload and make progress together. "
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