In 2010, China’s hot health experts were not Zhang Wuben. Since Hunan Satellite TV's "Encyclopedia" broadcast "Zhang Wuben talk about health", it seems that overnight, this health expert who relied on mung bean and eggplant "healing disease" was as fast as the rocket. For a time, the streets and alleys, after the meal, most of the talks are Zhang Wenben's health secrets. In Zhang Wuben's mouth, whether you suffer from myopia, high blood pressure or cancer, the "pharmacy" is the vegetable market next door to your home. The "hospital" is the kitchen of your home, and the "prescription" is inseparable from the grains. Many people follow his words as a sacrament. In the vegetable market, mung beans and black beans have become a must-buy for many consumers, ranging from three to five pounds to dozens of pounds, and prices are constantly pushing up. "Beijing Morning Post" reporter has four investigations and found that now looking for Zhang Wuben to see a doctor can be described as Luoyang paper expensive, the first is hard to find. The number of 300 yuan has been scheduled for 2012. The number of 1,800 yuan is scheduled for next year, and there is no way to bargain. His book, "Returning the Diseases Eaten," was listed for 6 months and occupied the sales champions of all the rankings such as Dangdang.com, Joyo.com and Xinhua Bookstore. According to reports, the book has sold 3 million copies of the book recently. The "more expensive Chinese medicine practitioners in Beijing" have been bombarded by the Ministry of Health and many medical experts, pointing out that some of their health care theories have no scientific basis and no basic scientific knowledge. Blindly believe, it will cause harm to the body. A large number of patients suffering from abdominal pain caused by drinking green bean soup near Beijing, their fake academic qualifications, fake births, etc. were also exposed by the media.
Coincidentally, "healthy godmother" Ma Yueling, but a junior nurse who has been working for more than 20 years, even a doctor can not count, but drums up the raw "healthy secret recipe" to spread everywhere. The Medical Outpatient Department of the Sichuan Provincial Center for Disease Control and Prevention said: Since March this year, more than 100 people have been living in hospitals because they have eaten mud and have parasites in their bodies.
In addition, Lin Guangchang, the godfather of detoxification in the past few years, also caused cancer patients to delay treatment and worsen their condition because of his exaggerated curative effect. In the end, the fake doctor was sentenced to 2 years and 6 months for fraud.
Why do these fake experts have such a large social impact? The main reason is nothing more than the following:
1. The improvement of living standards and people's pursuit of health 2. Hospital expensive medical expenses, health experts can cure all diseases and drugs to the disease. The hype behind the team and the help of the relevant media. The lack of sound supervision mechanism is how well acquainted with the hot phenomenon of today's social marketing experts. China's marketing history has been short-lived for more than 30 years. At present, there are as many as 80 million people directly and indirectly engaged in this work, and the number of experts in this line quotes a joke, which is more than the number of Chinese companies. After several years of marketing work, I have known that I am an expert. Anyway, there is no government department or functional organization to supervise. And the desire of a large number of Chinese companies for marketing talents is the hot soil for marketing experts. Anyone who claims to be a marketing expert always wants to drum up some inexplicable theories, write a few unconventional articles, or simply steal other people's success stories, package and promote their own capital, and then publicize them in major marketing magazines and websites. They can do everything, and they can make the company even more powerful and even return to life. I took some of the bosses who had an explosive mindset and sneaked into the tide of eating aphrodisiac.
When I was working on my former job, I was responsible for product promotion at a company. The boss later made a whim and didn’t know what ecstasy was spent. He bought 300,000 yuan from Beijing to invite an advertising company to carry out the marketing work of the company. The efficiency of the advertising company is really fast. The three people who sent the company entered the company. In less than a week, they issued a thick pile of diagnosis and proposals. The company’s development direction, product positioning and promotion model have been thoroughly Critical and subversive changes.
The boss worshipped the medical certificate as a baby and immediately asked the marketing director to perform it efficiently. In less than two years, more than 100 of us were collectively unemployed—because the company was closed. Later, I heard that the boss’s intestines were remorseful, and the 300,000 bought was nothing more than a fancy replica of the advertising company.
The industry is not circulating, a certain candy company in Fujian invited a certain marketing master to do planning, the result is not "dumb to eat berberine --- have a hard time can not tell"?
If Zhang Wu is not doing well, you will be hospitalized again, and some of our marketing experts will not be able to make your company's life.