Why are the prices still rising this winter?

Nearly 2,000 yuan a shirt, four-digit winter coats, more than 10,000 yuan fur ... ... into the winter clothing equipment season, but in large shopping malls and small wholesale markets, all the clothes inside the price increase. The shopping guide in the store also said: "The price of clothing has gone up? Of course it has gone up, and now something is not going up." Many white-collar workers watch the soaring prices of winter clothes, but they can only retiring old clothes last year. Exclamation: "The time when the clouds want to spend on clothes and clothes" has passed.

The most closely related to the cost of clothing is the price of cotton. Since the beginning of this year, the downstream sales of textiles have been sluggish, and the year-on-year increase in the ex-factory prices of textile products has shown a declining trend. Compared with more than 30,000 yuan per ton in March this year, the price of cotton in the fall drastically dipped, but the price of clothing closely related to cotton prices has not been loosened.

Why are the prices still rising this winter?

Clothing usually takes three to four months from design to order production. Most of the clothes made now are cotton of this spring, so the current autumn and winter clothing prices are still high.

In addition, the increase in production costs is an important reason for clothing prices. In the traditional garment processing and manufacturing cost components, the raw material cost accounts for 60% to 75%, and the processing and manufacturing cost accounts for only about 25%. The current situation is that not only raw material costs and processing costs are rising, but also in the production process of garments, the cost of raw materials, energy, and labor will increase, and the ex-factory prices of apparel products will rise accordingly.

In the apparel sales process, the costs of labor, logistics, warehousing, advertising, channel construction, shop rental, and water and electricity are all rising, and the clothing sales price is going up. A T-shirt with a cost of more than 20 yuan will go from the factory to about 30 yuan, but it may turn into a 50 yuan in the hands of a provincial agency. When it flows into a municipal-level agency, the price has risen to 80 yuan. The pricing of entering the retail terminal is determined by the brand awareness. The general brand may increase the price by 5 times, ie, 6 times the purchase price, and even the famous brands may reach 10 times. The top international brands are up to several times.