Huayi boss Wang Zhongjun: model is an important external force in the apparel industry

I think clothing is a wonderful industry. We China should produce several famous models. I just started a company called Huayi Brothers Fashion and expanded to the fashion industry. I hope that in the past few years, Huayi Brothers will be closer to fashion, more stylish and closer.

Huayi Brothers is an entertainment and cultural company. The ideas often need to be organized. Huayi is basically a three major business segment before it is listed. After the 80s and 90s, young people have a very large relationship. The largest segment is the movie.

The status quo of Chinese films, the media attention is very high, there are a lot of bad films, feel the film market is extremely prosperous, more than 500 movies a year, called the world's so-called movie powerhouse, in fact, the number of the box office is very poor, last year China's entire The movie is probably more than 100 billion box office, in fact, the fashion industry is still a lot of big brothers, and many single companies are almost the same with the movie box office, of course, this did not investigate, wear clothes is a necessity, the film is not a necessity, I probably think so. Chinese movie is actually more than 50 billion, Huayi Brothers accounted for 16 billion last year, which is 30% share. Chinese movie is 526, Huayi Brothers was 7 last year, so it seems that culture is to be fine, we have 7 movies. With regard to the 30% share of the 526 movies in the country, today's topic is about the power of culture. Films must be cultured, and pure entertainment is not acceptable. The goal of Huayi Brothers' box office in 2012 is 30 billion yuan. I am the chairman of the listed company. I would like to say this here and hope that the supervision department will not correct me. Don’t do such a high expectation. If the stock fluctuates, it may not Too suitable.

The second section is a TV drama. The TV drama is a gang. It does not form a concept of a large organization. TV dramas started relatively late. In the past two years, the force is chasing forward. Now it is more honorable to say that it is the strongest lineup of Chinese TV series. First, it is hard to say who is first and second. Last year's film was absolutely first. I hope that we will be the number one TV series. We have shot 17 titles this year and about 500 episodes of television dramas. The output is certainly very good. It is expected to reach the target of 10 billion next year and occupy the market share of Chinese TV dramas. Impact on the 8%-10% share is basically such an idea.

The third section is very strong personality, I think the cultural industry is actually a manifestation of individual, single talent, a film is not a good director, said nothing, no matter how good the team, there is no good team leader, the film It is not possible to do so, so the third section is the star. The star was more than 4 billion yuan in revenue last year and it will hit 6 billion targets this year. This is the star's income. Of course we have a large number of stars. The company has 100 stars. I think the income of Chinese stars is getting higher and higher, the impact is very fast, and the growth rate is high. This is our third product, which is the star economy.

I contacted the fashion world more about the model and found that our greatest sadness is that we are in today's fashion industry. If there are many clothing industry bosses in the audience, I would like to suggest that in fact, the Chinese clothing industry is not so lively and hot, I think There is a relationship with the supermodel. Our supermodels are pseudonyms. This person is a supermodel and their income is very low. I think a star whose income is too low, people do not worship him, young people do not think that the model is very cow, I think the biggest is that the income is too low, our model walks a show, I heard that 20,000, 30,000 is A good model is a model that is worth a hundred thousand. China's clothing market is so big that it sells a single brand worth several hundred million a year. With such a big market share, I don't think it matches.

Why not match? I think of some of our company's actor, her income and these incomes are several times the difference, even a hundred times worse, are people, I think there is not so much difference, and I think a fashion model is actually against culture, The contribution of people's enjoyment of beauty is not necessarily worse than a singer. Today, if I have a somewhat strange public opinion on this forum today, I hope that the bosses in the fashion industry will run as many Chinese and handsome guys as possible. If China can really produce a few, or if there are more than a dozen high-income fashion industry models, I think this industry is a more ingenious pull. So the power of culture is here. If we can't always produce supermodels in this industry, we always feel bullied by them. This is an idea of ​​mine. This is related to our third sector.

A company always needs to improve. This is the case before we listed the Huayi Brothers around three products. Actually, I have not done a lot of planning for these three products before, and that is to say that I have entered the industry and I have formed three Plates.

So I personally feel that after entering Huayi, a lot of acting, a lot of exposure, you suddenly found him familiar, suddenly found that he was very interesting, and then there is a fan, he may become a second and third-line actor, is a The star that is detached. I think that we have another platform to work on. The penetrating power of our movies and Huayi movies is very strong. If the actor is not the protagonist of the movie in the film, if a string of peripheral characters is in the film, there will be The opportunity impacted the first-line star, so I think our original three business segments are very interactive. But why do we need to develop new business segments? Those who do business are ambitions. This ambition comes from the surrounding environment and learning. I feel that I also gradually began to have ambitions. When I returned from studying in the US in 1994, my greatest wish was to support my family. I told my wife that in the United States, I was too tired and too hard. The language was not very good. I basically lived by physical strength. After returning home, I could rely on a bit of intelligence. life.

I have not done white-collar work for several years in the United States, and all my employees are blue-collar workers. So I was such a dream. I can live a little easier here. But then I was older, and today's companies do today, we are also a listed company, the market value is also more than 10 billion companies, the future hope is greater, to become a truly influential company. Therefore, we have a new business section. Just like the handsome guy said earlier, the company has plans. We have channel construction, derivative products with trademarks, and so on, which will make the company more sustainable. I think these are spurs of a company.

I think clothing is a wonderful industry. We China should produce several famous models. I just started a company called Huayi Brothers Fashion and expanded to the fashion industry. I hope that in the past few years, Huayi Brothers will be closer to fashion, more stylish and closer.