[China Glass Network] We can't avoid several aspects of marketing strategy: Conductive Yarn,Metallic Conductive Yarn,Nylon Conductive Yarn Polyester yarn , http://www.chayarn.com
1. In which area is the product sold?
2. What products are sold?
3. What channels are sold?
4. How to sell it?
5. At what price is it sold?
6. Who is it sold to?
7. Who is going to sell?
8. How to make others want to buy? Do others buy me for you?
9. How can I let others remember my product?
10. What is my product selling point? Where is the difference with others?
11. Who is selling the same as I am? Who is robbing customers with me?
12. Where is the opportunity? What are the macro factors and industry factors that affect my sales?
13, marketing innovation. What else can I sell? How can I sell? Who can I sell to?
14. How to sell more?
This article discusses the latter issue. This question is a question of all the previous problems. All the previous questions are for the latter problem, that is, how to sell more, that is, how to increase the sales volume of a certain area?
First, to the product to sell.
Products are the root of all marketing strategies and the starting point for sales. To increase sales, we must first find a product that is suitable for the region. Another one is to classify products: First, the basic products are the products with larger sales in the region, which is the main source of our sales; the second is the core products, which is the future competitive advantage of the region. Long-term, but in the future must be the focus of competition; the third is the blocking product, which is our competitors' products, mainly used to combat the opponent's core products and basic products. Therefore, we must sell the basic products and core products. The basic products are mature products in the region. We can increase sales through promotion. The core products we want to promote, the core operations of the terminal can increase sales. We also want to sell new products. If the company has new products suitable for the region, we are also pushing hard to push, which is also the focus of future sales.
Second, to the channel to sell.
Channels are divided into: First, mature channels, this is the company's long-term operation channel, the main source of our sales, we must maintain this area, prevent competitors from infiltrating, we must continue to promote and promote new products. To consolidate the market and expand sales; second, growth channels, which are the core channels for future sales growth sources, and are channels that have not been valued before. For these potential channels, we must increase investment and strive for rapid sales growth; The third is the blank channel. One of the channels may be that the sales volume is small and the growth potential is not large. The two are channels that may not be discovered by everyone. For this kind of channel, we have to evaluate it. For the potential channels in the future, we have to develop, and the sales of blank channels will increase rapidly. Three possibilities are the channels that the company has not yet had time to develop. This channel, we have to start quickly.
Third, to the terminal to sell.
Any product must be sold through the terminal. We must operate the terminal scientifically. For the terminal, we divide it into one. The first is the core terminal. The sales of such terminals are very large. We must maintain such terminals, promotion, display, and stacking. Store recruits, pops, in-store promoters, increase the number of visits, and maintain these terminals through various means.
The second is the growth terminal. Such terminals are in the growth stage, but in the future, we will give support to such terminals and let them grow rapidly. The third is the optional terminal, do not give up, but the investment is not too big, contributing little to sales.
Fourth, to management to sell.
A business team and dealer team with strong execution and solidarity are themselves a big guarantee for sales improvement. A group of business teams with ideas and rich practical experience are the company's greater wealth. The good management ability of the dealer is also the key to sales increase. Formulating a reasonable plan, system, and good team culture can bring about tremendous growth in sales. For dealers, we are divided into several categories: First, dealers with strong ideas and strong execution. We must support such dealers. They are an important source of sales in our region. Second, it is disobedient, and the company is the right dealer. For such dealers, if we can change it, we can't change it, we must gradually replace it. We can change it. We tend to change because the cost of changing a dealer is far lower. The cost of replacing the dealer. The third is a dealer who wants to develop but has no idea. We need to give more guidance and give him more ideas. If such dealers can find a way for him, the sales he will bring to you will definitely exceed your imagination.
5. Sell to competitors.
We must always pay attention to the movements of our competitors. We must not only take the initiative to attack, but we must also learn to defend. We must block competitors from various aspects, block from the channel, block from the terminal, and block through the product line. This strategy should be based on Specific market, specific opponents to analyze. In this strategy, there is a premise. If we are stronger than our competitors, then we will use a combination of offense and blocking, and we will launch a positive attack. If we are weaker than our competitors, what we have to do is not hard-hitting. What we have to do is misplaced marketing, misplaced channels, misplaced products, misplaced terminals, and opportunities found in dislocations. This is in the case of large disparity in power. If we are weak, but the power is not much different, the strategy we adopt is to follow the strategy of adding innovation. We must carry out category innovation, channel innovation, and terminal strategy innovation in following. We must also be good at grasping the shortcomings of our opponents. .
6. To check the sales volume.
We have to check the market frequently. We must find problems in the market. There is a reason for the decline in sales. There is also a reason for the lack of sales. There is also a reason for the increase in sales. We have to find market problems and find market opportunities. Decisive decision making, execution. This is the basis for our sales increase. There are many companies, often when the problem occurs for a long time, and it is very late to find out when it is impossible to solve it.
Seven, to change to sell.
The market is changing all the time. We must always pay attention to change. Change means opportunity and threat. We must find opportunities from change. For example, competitors suddenly change dealers. This is our opportunity. We must take the opportunity to break through. Another example is the change in the environment and the change in consumption habits, all of which can bring opportunities. We must sell to opportunities.
Eight, to the dealer to sell.
For dealers, he not only operates a brand, but his funds, warehouses, and personnel are limited. We must upgrade our company's sales. The first thing we need to do is to squeeze the dealer's resources so that he has no energy to invest elsewhere. To increase his inventory, but also to give him pressure, no pressure dealers have no motivation. Another is to constantly develop marketing strategies, so that dealers have been busy, constantly looking for things to do, taking up the time of his business team, the time of the dealer's business team is more precious, we have to grab their time Used to promote our products.
Nine, to the speed to sales, to the execution force to sell.
To do one thing is to be vigorous and vigorous, and to do it thoroughly. Pay attention to speed to win, sometimes it is also the courage of the two armies to win, the speed of distribution should pay attention to speed, promotion should pay attention to speed, develop appropriate plans, speed up the progress, which is an important step in sales promotion.
This is part of the idea of ​​sales improvement, but not all. Need a lot of summaries.