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Casey Long "winning" 2012 spring new orders will be a success
On the morning of September 6, 2011, Casiron "Winning" Spring 2012 new orders will be held in Jinjiang. Casiron will take the breakthrough of the market pattern of children's shoes and apparel in China, launch a brand new strategy and make full use of resources Release, to build brand power, product strength and channel power, to achieve brand upgrade again. Carlisle "decisive victory" 2012 spring new orders will shoes integration is imperative to accelerate the process of branding For the future development of the brand, Carlyle brand operation and development strategy in 2012 from "1258" channel strategy and "7231" management strategy Composition, in order to achieve the goal of the 2012 winning terminal, the meeting pointed out that the Casio dragon shoes integrated mode of operation is imperative. In recent years, Casiron invested a lot of money and team strength, while ensuring the market share of children's shoes, accelerating the operation of apparel operations in the national monopoly system to introduce the integration of shoes and apparel, step by step entrenched the market. In the process of integration of shoes and apparel, Casiron original series, diversified fashion casual sports shoes and clothing, and reasonable with products, multi-species linkage in the brand marketing and terminal vendors continue to try, has been effective . Ma Jianzhong, Marketing Director of Casey Long also said it will continue to effectively integrate the resources of shoes and apparel to achieve the simultaneous development of shoes and services to achieve the docking of the brand and the market, and ultimately the establishment of a new future Casio shoes and apparel integration! The five branches go hand in hand and expand the brand power Under the guidance of the company's operation mode, Carlisle has set up branches in Chengdu, Zhengzhou, Zhuzhou, Guangzhou and Taiyuan in five core cities in the country, establishing efficient and professional marketing team and promoting card Xilong brand in the process of integration of monopoly system of shoes and apparel, and for different regional markets, in-depth sales network rooted action to enhance the brand's market forces, and ultimately to point with the surface and gradually radiate the country with a strong marketing channels to lay the brand market Position, won the trust of consumers, exploring the market continue to mature. The new model of animation marketing opens the era of Cassell Animation Industry With the differentiated marketing strategy and highly focused brand communication, the Cassell brand quickly occupies the leading brands in the industry. Since the self-created "Wulong" cartoon image of CASILON, China's autonomous animation industry has slowly risen and the animation market in China has gradually matured. Ma always proposed at the meeting that the next step for CASILON is to spend money on building large-scale anime films. In combination with the animation industry and its own industry, the company will launch a brand new animation and integrated marketing idea and establish a brand new mode of animation and marketing. The new brand TVC full launch, three-dimensional transmission In 2011, Casiron joined the spokesman Xiaobinbin, launched a new brand TVC - "Jihad chapter." At the meeting, Director Ma pointed out that in brand communication, Caseyron will formulate a communication strategy combining online transmission with ground promotion. Online, Carlyle chose CCTV children's channel, Golden Eagle cartoon, Jia Jia cartoon TV, Zhejiang Satellite TV and other high-profile media for a strong launch. On the ground, Casey will implant TVC into the terminal communication system, enhance the terminal vivid experience and terminal atmosphere, face the consumers, drive the sales force of the Carlylon terminals, and establish the establishment of the Casiron brand communication three-dimensional network. The face of increasingly fierce competition in China's children's products market, Casiron to differentiate the brand marketing strategy, continuous innovation and progress, is bound to bring more surprises for Chinese children and more high-quality products, the success of China's first brand of children's products industry. In 2012, Casey Long is determined to win the future.