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This time, he was awarded the "National Men's Business Development Base for Business Travelers." Xu Qiming, chairman of the HINA Holdings Ltd., said that the positioning of "Business Men" is a significant brand positioning of the company. Nowadays, with the constant rationality and individuality of consumers, this market segment has gradually shown its enormous potential for development. In the future, Shinia will continue to build a more deeply rooted "business culture."
As for the “China R&D Base for Business Men’s Wear Colorâ€, Xu Qiming believes that this honor not only consolidates the positioning of the “business men’s clothing†in the region. In the future, it will use this platform to connect with more international resources. Including the introduction of high-end talent and the release of popular trends and so on.
From the signing of the Chinese music scene “Song of the Gods†Jacky Cheung in 2008 as a brand image spokesperson, by 2010 China’s first men’s clothing company listed on the IPO of the New York Stock Exchange, Shinia gradually entered the fast lane of brand development. Xu Qiming said when talking about the development of the company today: “The goal of the company is to become a world-renowned apparel company. For this purpose, we have formulated a long-term integrated marketing plan. Under this overall strategy, we will Through the reciprocal strategy of dealers to increase market share; Through the centralized planning of logistics to enhance cost control; Through the development of business men's clothing market segments occupy the commanding heights of the industry; Through cooperation with professional agencies to enhance industrial influence, we adopt this strategy, We are realizing our dreams step by step."
Fujian Menswear Brands: The Two Industry R&D Bases Settled in Chennai
Last week, at the Xiamen Convention and Exhibition Center, the Men's Fashion in Xinia held the “Broad Fashion and Spring/Summer 2012 New London Conference†(London Station), ushering in another historic moment for its brand. At the ordering event, Shinia won the title of “National Men’s Business Travel Development Base†awarded by the China National Textile and Apparel Development Center of the China Textile Industry Association, and “China Men's Travel Men's Wear Color R&D Base†awarded by the China Fashion Color Association.
Last week, at the Xiamen Convention and Exhibition Center, the Men's Fashion in Xinia held the “Broad Fashion and Spring/Summer 2012 New London Conference†(London Station), ushering in another historic moment for its brand. At the ordering event, Shinia won the title of “National Men’s Business Travel Development Base†awarded by the China National Textile and Apparel Development Center of the China Textile Industry Association, and “China Men's Travel Men's Wear Color R&D Base†awarded by the China Fashion Color Association.