Canisters Jars,Canisters Jar,Canister Jar Chaoan Yong Sheng Ceramic Industry Co., Ltd. , http://www.cz-ceramic.com
Nine animal husbandry king acquisition FUN brand trend of new brands continue to market
After a period of silence in Fujian and even the country's most popular "FUN" apparel, it recently reopened its first store in China's Central City of Xiamen. Industry sources, "FUN" brand new owner is a business casual men and nine pastoral king. Lin Congying, chairman of Jiuhewang, said in an interview with the media: "The acquisition of FUN enables Jiuyong Wang Group to enter the niche segment of the minority market and become a new profit growth point for the Group." The rise of the fashion "sub-brand" Jiu-Mu Wang's acquisition of FUN is not a " , But out of the judgment of the development trend of the entire apparel industry. Lin Ching-ying believes that work and lifestyle changes, making more and more consumers pay attention to individuality, which gives the fashion casual clothing provides a broad space for development. "As Joyoung King has been focusing on the business men's field for years and has been somewhat at odds with the youth's casual fashion market, the acquisition of FUN is just to make up for the vacancy." It's not just the Goethe King that's staring at fashion and leisure. At the beginning of the year, Septwolves SWJEANS flagship store debut in Wuhan, the industry believes that the youth fashion series based SWJEANS is the Septwolves men to develop new categories and sub-brands. "To achieve manufacturing industry leap in fashion industry" has become the ultimate goal of Septwolves Chairman Zhou Shaoxiong. Prior to this has been based on the business men's Lang, listing also announced a high profile for the first and second tier cities in the young fashion men launched sub-brand L2. "L2 is the market segmentation for Lilang under the concept of business men and primarily for young, trendy men." A survey of independent company operations shows that fashion and leisure are emerging as the fastest-growing segments of the apparel industry in the 18-34 year Among young people, more than 67% of consumers like fashion casual clothes when buying clothes. However, traditional apparel brands have to face a new problem when they launch sub-brands based on young fashion crowd: there are big differences in the design style and operation mode of different brands, and whether the experience of running traditional brands can support New brand of operation? "The operation of the new brand, especially the" tide brand ", which is quite different from the style of the original brand, does not necessarily have to be our wealth in the past," said Lin Cong-ying. It is understood that, in order to operate FUN, JIMAN Wang established Mas (Xiamen) Investment Management Co., Ltd. and set up a professional team with foreign investment background to run the brand. Similarly, Lilang also set up Lilang (Shanghai) Co., Ltd. to operate its second brand L2 independently in order to speed up the development of the fashion sub-brand. New product development to speed up For a long time, Fujian faction clothing does not have the voice of the fashion trend. Jiang Hengjie, executive vice president of China National Garment Association, said that China's apparel industry is followed by the trend of the west and even the trend of Japan and South Korea. "In China, the earliest perceived trend is also Guangzhou and Shanghai, Guangdong and Zhejiang garment enterprises, in the grasp of the trend, the Fujian men obviously at a disadvantage." JIM "S brand design director Hui Wenlong deep Feel. "Since fashion is time-bound, it places higher demands on the design capabilities of enterprises and their ability to grasp and predict fashion. Hui Wenlong said that for the fashion brand, last month's style, to the second month may be no one to pay attention, which requires fashion brands must take "a small amount of variety," "fast fashion" model. Understand, "From the current point of view, Quanzhou fashion men's brand new product development is generally about 800 each year, more than a year than the business men's new 1/3, orders will be from the traditional year 4 season to year 6 seasons, from the frequency of goods on the point of view, basically every 20 days there will be new OTC. Industry sources said.