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Knock 2011CHIC: a unique men's storm
March 28, 2011, the famous men's brand Nuoxi strong landing Beijing CHIC show, blowing a unique men's storm at the show site. Fujian Nochi Co., Ltd., headquartered in Quanzhou, Fujian Economic and Technological Development Zone, operating headquarters is located in Yuexiu District, Guangzhou, Guangdong. Nochi is a national chain. At present, the chain stores have covered over 80 cities in Fujian, Guangdong, Hunan, Zhejiang, Shanghai, Jiangsu, Jiangxi and Anhui provinces. The plan is to exceed 1,000 in 2011 and 3200 in 2016. Knock is a leader in domestic fashion retail business. It pioneered PFM marketing concept (Parity parity, Fashion popularity, Multiple diversity), unique SPA business model (private label Retailer Of Private Label Apparel) Much industry praise. At the beginning of operation, Nuoqi clearly defined the mission of "providing customers with value-for-money fashion". With its accurate market positioning, small puerile management philosophy and unique brand management, Nuoqi has achieved rapid development. As Nuoci's chain of expansion in all parts of the country has gradually expanded, has become the leader in fashion retail industry in Fujian Province, Fujian Province, the retail distribution industry was only selected "2005 most influential chain brand" business. Nuoqi always adhere to the "integrity management, small profits but quick turnover" business philosophy, drawing on the successful management experience of international chain enterprises, continue to challenge the traditional model, the courage to innovate. Nuoqi this CHIC2011 E1 Pavilion cloth more than 300 square meters of exhibition hall, and Youngor, red beans, Bosideng, Shanshan and other companies formed a well-known clothing brand booth group. According to Ding Hui, Nuoqi hopes to rely on this broad platform to promote many advantages in business model, operations management and products, and attract upstream raw material suppliers, producers and franchisees to join in the development business to explore and share the apparel industry Future development.