[China Glass Network] Whether the company chooses a professional service company or establishes a dedicated network marketing team, it is currently faced with the scarcity of practical Internet marketing professionals. Simple Abaya,Abaya Pakistani Clothes,Muslim Women Abaya Huatai Silk Store Co., Ltd. , http://www.zj-scarf.com
With the continuous improvement of the network marketing awareness of SMEs and the diversification of network marketing methods and methods, the original single network marketing model has gradually entered the era of integration. Large enterprises have created a professional network marketing planning agency and outsourcing service company for the high-end demand of network marketing applications.
Whether the company chooses a professional service company or establishes a dedicated network marketing team, it is currently faced with the scarcity of practical Internet marketing professionals. Therefore, a network marketing planning company with a certain scale has a complete team to provide services for enterprises. From technology development, design art, program planning, project implementation, professional companies provide a comprehensive network marketing solution.
How to implement an effective integrated network marketing plan based on the actual situation of the enterprise, Li Zhi analyzes several key points from the practical experience of B2C Mall such as “Love Buy Teaâ€.
Website building
The website is always the door of the enterprise in the Internet. Regardless of whether you are building a corporate website or a B2C mall, the first requirement of many enterprises is that the page is beautiful and powerful. Enterprises build websites in order to generate their commercial value. In addition to website design and functions, enterprises are more concerned with building practical websites that are conducive to SEO. At the same time, the website based on Web2.0 architecture will become the mainstream. As the function of the website becomes more and more powerful, the website design pays more attention to the user experience and interactive communication. The stronger the interactive website, the stronger the user's stickiness.
Web Promotion
The purpose of network promotion is to obtain more valuable traffic for the website, and also to promote the corporate brand image of the company. The current mainstream methods of network promotion are nothing more than portal advertising, search bidding, email marketing, wireless marketing, etc. In today's mature Web2.0 marketing, SNS community, video, blog, Weibo and Other applications are gradually accepted by enterprises. Enterprises should fully consider their target customer base when choosing online advertising. There is a misunderstanding of a big and wealthy company that believes that advertising can be effective. Then, some online advertisements can't effectively target the target customer base of the enterprise, and spend a lot of money to get the garbage traffic.
Traffic conversion
After the enterprise website obtains traffic through the network promotion, how to effectively convert these traffic into orders will be the embodiment of the ultimate goal and promotion effect of the entire network marketing. These business traffic are potential target customers of the company, access to these customers and establish instant communication, online customer service tools on the website are essential. A website with full-time customer service is much higher than the number of orders received by customers at home.
Customer management and service
With the popularity of SaaS application software, traditional application software such as CRM and Invoicing, which were originally configured only by large enterprises, has become very common in SME applications. The effective combination of customer relationship management and network marketing, in addition to reducing capital investment and management costs, played a key role in the subsequent improvement of network marketing.
The ultimate goal of integrated online marketing is to acquire customers, obtain orders, increase company sales, and build their own online brands. Really understand the integrated network marketing planning company, the proposed solution is targeted to the enterprise, but also personalized and sexual. According to the current situation of the enterprise, the target customer group of the enterprise, the focus of the enterprise on the brand and the sales, and carefully selected from various network marketing methods, it can be combined into an effective overall solution for network marketing.