Shandong Textile and Apparel Opportunity for Japan's Export Prospects

Business News, April 7th According to a survey conducted by Shandong Province's textile and garment export enterprises in Japan, due to the impact of the earthquake and tsunami in Northeast Japan, which is not the seat of textile and garment traders in Shandong Province, the company has not encountered any obstacles to sea transportation and has affected order delivery and orders. With temporary delays and other issues, the company's shipping situation is relatively normal.

However, in the medium to long term, the outlook for Shandong's textile and apparel exports to Japan is worrying. First, the impact of nuclear radiation is difficult to resolve in the short term. Japanese importers have reported that their domestic trade is clearly sluggish, and people’s desire to buy has declined. Second, Japan's northeastern region affected by the earthquake and tsunami is a heavy industrial zone in Japan. There are a large number of large disaster-affected companies and the income of the people may decline. The purchasing power of non-urgent items such as clothing will be negatively affected. Third, the number of trade talks was reduced. The Shandong Provincial Export Commodities Fair, which was originally scheduled to be held in Osaka at the end of March, has been cancelled. The original exhibiting companies accounted for over 40% of the textile and garment companies, and the corresponding orders will also be affected. It is initially expected that the number of Japanese merchants participating in the spring of 2011 Canton Fair and foreign exhibitions will also decrease, which will bring greater uncertainties to the export order of textiles and garments to Japan in the second and third quarter.

In view of the above situation, the Shandong Provincial Department of Commerce actively guides enterprises to pay close attention to the disaster, seeks advantages and avoids harm, adjusts the product structure in a timely manner, and strives to meet the needs of foreign customers. At the same time, it strengthened international market development efforts, organized enterprises to participate in various trade fairs and foreign exhibitions, and explored the international market in an all-round manner, in particular, increased efforts to develop emerging countries such as Russia, ASEAN, and South America, and reduced dependence on the Japanese market.