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Luo Hao men's pursuit of elegant fashion
Luo Hao has always been committed to "creating the first Chinese business casual brand" and "leading the development of Chinese business casual and setting trends." With this grand vision, Luo Hao's team embodies the spirit of "perseverance and faith in the desert boat," dedicated to delivering high-quality products that meet customer expectations.
Competitive Advantages:
1. Ultra-precise market positioning: making mid-to-high-end fashion business wear affordable for the masses. We have successfully positioned ourselves as a strong player in the Zhejiang, Fujian, and Shanghai markets, firmly establishing our presence among top men's brands. In terms of product, service, and image, we have achieved the standard of "no one else has, but we are excellent." In pricing, we consistently offer better value than our competitors, aiming to become the most competitive and cost-effective men's fashion brand in the market.
2. Dynamic and responsive pricing strategy: By adopting a regional approach—where different areas target similar consumer groups with varying spending power—we have developed tailored pricing models. This approach has helped us overcome long-standing challenges faced by major brands in the market. Not only did we implement it, but we also proved it to be one of the most effective and sustainable competitive strategies through extensive market experience.
3. Market-leading product development team: Our success in product innovation is not just about having a strong design team, but also about having a highly responsive "Group Delivery Team" that closely monitors market trends. Every new product goes through a rigorous evaluation process led by a cross-functional team consisting of designers, frontline sales representatives, and product developers. This collaborative approach has been a key factor in maintaining Luo Hao’s leadership in product development over the years.
4. Formalized terminal training system: At Luo Hao, we believe that "there is no accidental success." Our terminal training program, known as the "Career Planning" course, was launched with a clear mission and has since become a core part of our philosophy. Since 2008, after the headquarters introduced the strategy of "formalizing terminal training," our training team has been deployed nationwide. This initiative has not only built a solid foundation for sales performance and talent development among franchisees, but it has also brought significant long-term benefits to the company.