National milestone, YOHO! Bringing China's original trend brand to Shanghai Fashion Week

On the afternoon of March 31, YOHO! teamed up with the original trend brand ROARINGWILD from Shenzhen to appear in Shanghai Fashion Week 2019. ROARINGWILD this season with "Urban Hotbox" as the theme of the show, in the 2019 autumn and winter products, but also to show the audience a twisted and exaggerated new style of the city, and uphold the brand's consistent attitude, through clothing as a carrier, encourage The younger generation of independent thinking brand core spirit. At the same time, ROARINGWILD also cooperates with YOHO! With the concept of “show and buy”, YOHO!'s e-commerce platform YOHO!BUY is available in stock and offline flagship stores to simultaneously sell the show products, so that consumers can buy their favorite products in the first time. The catwalk item.

On the same day, ROARINGWILD not only showed the audience of the show, but also the excellent products of 2019 autumn/winter in bright-colored suits, strong-profile military jackets, reflective down jackets, paratroopers, etc., and tried to imagine a completely different atmosphere. Visually, with a grotesque and psychedelic laser image, the atmosphere of the show is set under the twisted deformation, giving the audience a visual experience full of illusory beauty.

ROARINGWILD's first big show at Shanghai Fashion Week not only attracted rappers ICE, Pharaoh, actors Zhu Yunlong, Jing Yanyi and other artists, but also well-known models, Youtube bloggers, "Little Science" from the media KOL's attention and support.

As a company that has been exploring the trend of China for a long time, YOHO! has been committed to the spread and development of Chinese trend culture, and has helped and explored the brand of Chinese original designers to serve the trend fashion industry in China. As early as 2013, YOHO! launched the YOHOPE original designer incubation plan, hired the Japanese trend godfather NIGO as the creative director; in 2017, the whole network launched the “National Rise” program, and vigorously promoted the national tide brand through the media and retail platform. Including the filming of the national theme documentary, and setting up the Guochao area on the YOHOOD global trend carnival, which concentrated on the attitude and creativity of the Chinese trend brand, and promoted the growth of the Guochao brand through high-quality media, activities and channel resources. At present, YOHO!BUY has a 20% market share of the domestic brand, and the annual sales scale is about 500 million yuan. Among them, some of the key national brands in 2018 have increased by 100% to 200%, and they have deepened with dozens of national brands. Cooperation.

YOHO! firmly believes that the rise of China's fashion industry not only makes the world recognize China's trend brands, but also needs to discover the trend brands of China's new forces. They will be the future of China's trend brands and become needed in the Chinese fashion field. Fresh power. ROARINGWILD is a relatively mature “first mover” among many national brands. While the product design and brand have a full understanding of the culture, ROARINGWILD also has a complete product system and excellent product quality. The choices have a high standard. YOHO!BUY is also equipped with YOHO! Group's media matrix resources, online and offline sales channels, high-quality upstream resources, from the "hard strength" of product planning, stocking, sales, publicity and other aspects, to stimulate brand enthusiasm Promote brand promotion and product sales.

There will be more high-quality original fashion brands like ROARINGWILD in China. YOHO! and its media, retail and event platforms will continue to explore and support them, truly helping the brand and promoting the progress of the industry, the next trend. The world's Chinese brand reserves fresh power, making China's trend original brand more formal and international.