Sportswear urgently needs to "build health"

Sportswear refers to clothing that is suitable for sports. According to sports items, it is roughly divided into track suits, ball sportswear, water sportswear, weightlifting suits, wrestling suits, gymnastics suits, ice sportswear, mountaineering suits, fencing suits, etc.; functional functions are divided into protective functions (windproof, waterproof) Professional or non-professional sportswear, such as bad weather), insulation (warm), moisture and venting, elastic and low-resistance; classified into award-winning apparel, competition apparel, sportswear and casual wear (including Fashion sportswear).

Relevant data shows that with the normal development of the mass sports leisure and fitness industry, the base of Chinese sports enthusiasts will increase rapidly. By 2020, 40% of the country's population will actively participate in various sports activities. According to the population of 1.5 billion in China, the base of sports enthusiasts will reach 600 million.

The quality sportswear directly related to the health of consumers. What is a good quality sportswear? What are the indicators that should be focused on? What should I do if I buy fake sportswear? How to choose a good sportswear? These issues are also a concern of many consumers.

Unsatisfactory quality indicators such as pH

From July to October 2017, the General Administration of Quality Supervision, Inspection and Quarantine organized the third batch of national supervision and spot checks on the quality of 50 kinds of leisure (sports) clothing products, focusing on 9 items including formaldehyde content and pH value of leisure (sports) clothing. . Among the 155 batches of sportswear products produced by 155 companies, the unqualified product detection rate was 8.4%. There are 13 batches of products that do not meet the standards, involving pH, alkali fastness, and fiber content.

On February 6 this year, the Beijing Municipal Administration of Industry and Commerce released the quality inspection results of clothing products in the circulation field, 71 sportswear, due to product use instructions, fiber content, pH value, color fastness, splitting, pilling, durable label Items such as position, rope safety requirements, and attachment tensile strength did not meet the requirements of relevant standards and were judged to be unqualified.

Recently, the Tianjin Municipal Market and Quality Supervision Committee conducted quality inspections on 20 batches of sports and leisure apparel products produced by 20 companies in 6 provinces and municipalities directly under the central government in Beijing, Shanghai, Fujian, Guangdong, Zhejiang and Shandong. Among them, the three batches of fiber content and the product use instructions were unqualified, one batch of product use instructions were unqualified, and one batch of light and sweat composite color fastness items were unqualified.

After comprehensively sampling the situation, the author found that the pH value, alkali fastness and other color fastness were unqualified, which became the main quality problem of unqualified sportswear.

According to experts, the pH sportswear failed mainly because most fabric dyeing and finishing process required under alkaline or acidic conditions, if the subsequent washing process is insufficient, resulting in a pH outside the predetermined range. In order to reduce the damage caused by unqualified pH to the skin, experts recommend that consumers buy soaked clothing for a period of time so that the pH of the garment is close to the pH of the tap water.

The color fastness of perspiration refers to the degree of color change caused by the colored fabric in a acidic or alkaline solution and a variety of fiber cloths for a certain period of time, and then treated under certain conditions, and the degree of staining of various fiber cloths. When people exercise, the surface of the skin will discharge a lot of sweat. If the color fastness to perspiration is unqualified, the dye will easily fall off under the action of perspiration, contaminate light-colored clothes or transfer to the skin, and the detached dye molecules or heavy metal ions may pass. The skin is absorbed by the body and affects the health of the body. Therefore, sportswear has higher requirements for color fastness to perspiration. Experts recommend that after purchase, consumers should wash the product separately according to the washing requirements of the product, and remove the floating color of the sports equipment as much as possible, so as to minimize the harm caused by the unqualified clothing to the skin.

Electricity supplier website has become the main channel for the flow of fakes

A large number of sports enthusiasts' bases provide the basis for the long-term demand for experiential consumption. The demand for sportswear industry will gain sustainable long-term growth momentum and usher in a long-term inflection point. In the traditional shopping malls, individual shops and online shopping malls, e-commerce websites are increasingly becoming the main sales channels for fake and shoddy sportswear.

Ms. Zhang, who likes to practice yoga, spent 300 yuan on the Internet and bought fluorescent t-shirts and yoga mats, but she was in trouble: “I received a T-shirt to practice yoga after receiving the goods. After the training, after practicing I changed my clothes and found that the clothes and yoga mats I wore were dyed, which was estimated to be caused by the fading of the T-shirt. I immediately washed the clothes, but I couldn’t wash the newly dyed colors."

In February last year, Rongchang police successfully cracked a case of suspected sale of counterfeit registered trademarks, knocked out a sale of counterfeit sportswear dens, and seized more than 7,000 fake "Adi" and "Nike" garments and a large number of trademark signs, involving more than 700,000 yuan. Captured three suspects. These garments have been tested, and many items such as fiber content, pH value, color fastness, splitting, and tensile strength of the accessories are unqualified. If these fake sportswear are sold out, I believe that many consumers will be troubled.

According to the criminal suspects, they usually learned about the source of fake goods through QQ and other chat software, and successively purchased a large number of fake “Adi” and “Nike” sports brands from various styles and trademarks in Guangzhou Humen. After receiving the goods, after receiving the goods, Then processed and packaged, and then sold through a number of online stores opened on Taobao, involving a value of more than 1.2 million yuan.

The police said that thanks to the popularity of online shopping and the rise of social networks, the sale of fake and shoddy sportswear on e-commerce websites not only infringed on the intellectual property rights of the brand, but also brought many troubles to online shopping consumers.

Intelligent and fashion will be the new direction

If we say that in the past few decades, sportswear is only a "small point" in the clothing category, and it belongs to "niche products." In the near future, sportswear will not only continue to increase sales, but will also continue to improve its technical content and become a cool new force in the apparel industry. Experts said that intelligent sportswear will become one of the focuses of future sportswear competition.

Bodija Technology's "BodyPlus" is a series of smart wearable products that use the clothing as the carrier to obtain physiological data of human exercise. Through the intelligent hardware on the clothing, heart rate, respiration and surface EMG signals are collected, the degree of muscle activation is monitored, and the artificial intelligence algorithm is used. At the same time, the motion analysis report is automatically generated on the mobile APP to provide a perfect technology experience for the user.

The combination of fashion, dynamic happiness, health and beauty in sports is the pursuit of modern life. With the holding of major sports events, the sports style will continue to rise, and the individualization and fashion of sportswear design will become a new trend in the future. For example, the sports jeans worn by many fashionable young people today are more fashionable and unique while ensuring the demand for sports. Experts say that the design of sportswear is increasingly in line with fashion, giving people an aesthetic appreciation in style, color and detail.