Wyeth milk powder and hot mom help cooperation layout mother and baby localization market in China

Recently, the world's famous milk powder brand Wyeth Nutrition announced that it has reached a strategic cooperation with the largest mobile women's community. In the future, Wyeth Nutrition's advertising delivery strategy will shift to a more accurate mobile internet platform for users. Wyeth Nutrition will use the one-stop mother-to-infant online complex platform built by Mumang to conduct multi-dimensional cooperation, including the recruitment of Wyeth Mom's Club, the e-commerce brand's presence in the Supermall Mall, and Wyeth's nutrition in the hot mom's help. Brand help build. This also means that Wyeth Nutrition integrates resources through multiple channels to accelerate its localization in China.

It is understood that the hot mother to help the mother and baby industry is the only technology-driven, to achieve "thousands of people" big data personalized recommended mobile mother and child platform. After the cooperation, the hot mom helped build the big data generated by 60 million female users to help Wyeth Nutrition find core or potential users through a full-dimension, life-cycle big data system to help users get a better experience. Search to get the content you want, and find the products you are interested in. In order to improve the user experience and create a healthy ecological ecosystem, it is the new outlet of major Internet companies in the era of mobile Internet.

Direct target audience, hot mom crowd zero distance

Wyeth Nutrition as a world-renowned company, has been very rigorous in the choice of partners, Wyeth Nutrition Manager introduced, selected the hot mother to help as a strategic partner for mobile marketing, because the era of digital marketing must first be targeted crowd. The hot moms have a lot of hot and active moms who can carry out diversified and precise advertising and online activities according to brand target users' portraits, behavioral trajectories and data demonstrations. They can also directly reach sales in the hot mom mall. This one-stop marketing solution is exactly what Wyeth Nutrition needs. As the only designated executive unit of the China Women’s Federation’s China National Hot Women’s Education Program, the Hot Mom Help has been benefitting Chinese hot moms. “This is a socially responsible company. After Wyeth and Lama’s cooperation, we will also jointly participate in the public welfare project to contribute to the birth of Chinese hot mothers,” said the person in charge.

In the future, we will work together with Wyeth Nutrition to adhere to the needs of users and to explore the road to mobile marketing in combination with big data.


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