Blue Elf - to win the market culture
Blue Elf - Winning the market with more and more lively culture in the domestic children's wear market, the new and old brands, "indiscreet and charming eyes." "Blue Elf" as a well-known brand in the Chinese market, "Blue Elf" brand at the beginning of the brewing to determine a comprehensive positioning, that is, through market research, brand image, product image, market image, etc. product and market combination Factors to establish positioning, that is, to establish high-end brand image and mid-range price positioning; to take flexible, extensive and effective promotional activities in the entire brand integrated marketing choose a more pragmatic and more adapt to the market, but also to attract customers and consumers Visual marketing practices and practices to promote "Blue Elf" brand. "Blue Elf" children's wear brand is Hong Kong Shen's Group ---- Guangzhou Yong Qi Garment Branch's new strong brand. After years of painstaking brewing in Guangzhou, China solemnly introduced to the Chinese mainland market, and has received widespread concern inside and outside the industry, joining the upsurge is particularly high. So I feel weird is that the brand is not massive advertising, it has won the attention of the broad customer base. What kind of charm has attracted so many customers? In summary, "Blue Elf" brand core competitiveness in the following two aspects: On the one hand, her excellent design concept to enhance the product's sense of the times, comfort, beauty, childlike, functional and cultural; the other hand is From the "Blue Elf" own unique culture in the product penetration of various ways to allow customers and consumers more easily recognized and accepted; the current analysis of the children's clothing brand market can be divided into the following three different grades: First, The overall strength of strong foreign brands and domestic comparatively good brand; the second is to have some design concepts and primary marketing of children's wear brand; third is engaged in rapid access of the wholesale children's clothing, this level accounted for the children's wear market section. Strictly speaking, the real mode of operation of brand marketing Liao Liao Liao, which is the children's clothing market in the near future attracted many investors attention the main reason for strength, which means that the children's wear market and adults wear a greater chance of market. "Blue Elf" It is through repeated market research to understand this information, thus taking in line with the status of the Chinese market, in line with the actual situation of the market to implement the program to explore the market. At present, a considerable part of China's children's wear brand is "copying" or "mutilating" products in the absence of good design concepts and lack of exquisite craftsmanship, blindly designing products for producing products and lacking the brand itself Cultural concept, style and personality, marketing and integration strategy. Only culture is the soul of the brand, to inject life into the brand, but also to make the brand's life everlasting. This is especially the children's wear a special market and consumer groups, but also need a unique culture to create this unique market. Therefore, at present, we rarely see popular children's clothing brand in the domestic children's wear market, and this lively cultural personality, once injected, can easily affect a generation's brand follow-up habits, so that the brand has become a century-long brand , But also create a good foundation for the extension of the brand. With more than 300 million children in China nowadays, with the growth of newborn population in China each year, children's wear plays a very important role as a special section in the apparel industry in our country. So "blue elf" will be what kind of method to fight for the children's clothing market this piece of cake? In the early days of the market, "Blue Eyed Elves" will make every effort to support and serve terminals based on the brand culture and marketing integration solutions. We will establish a complete culture-centric marketing system using "push" and "pull" marketing campaigns to make the terminal Customers in the business activities continue to push the new lead to maintain the vitality; the other hand, end consumers - children can be more proactive and active participation in the "Blue Elf" cultural life, the "Blue Elf" Brand awareness, reputation and expanding market share has been enriched. To this end, "Blue Elf" is constantly working to further improve the "Blue Elf" brand management system, and strive to be innovative, creative and sustainable development, expand the future pragmatic basis for the brand. In October 2010, the company has a long-term vision. In order to assist and influence the township and county-level markets and prepare for the flag-raising of clothing exhibitions across the country, Blue Elf people are confident of displaying their products on the stage where the brands are gathered. Culture and image, and will win the market with unique advantages. Project Contact: Manager Li Tel: QQ: Address: Panyu District, Guangzhou Zhuhai Industrial Zone