Cartier responds to the "quality gate": all related works have no quality problems

Recently, the internationally renowned jewellery brand Cartier issued a statement in response to the recent results of the inspection of its products by the regulatory authorities. “As a famous jewelry and watch brand with a reputation for more than 160 years, Cartier has always been committed to providing customers with high-quality works. And service. Due to work mistakes, we did not apply for jewelry identification certificates for individual jewelry works in time according to the requirements of some provinces. We are actively cooperating with relevant departments to carry out internal verification."

The reporter was informed by Cartier China that Cartier is applying for a jewelry identification certificate for individual jewelry works in accordance with the requirements of some provinces. At the same time, Cartier solemnly promises that all related works have no quality problems.

Last month, a regulatory department announced the results of the first quarter gold jewelry inspection, marking the "Cartier" brand jewelry is not qualified. According to the public data surveyed by the department, 5 batches of “Cardia” branded jewelry were sampled, and 5 batches were unqualified, all of which were jewels and jade. The main items that are not qualified are the “quality” and “certificate” in the logo. The judgment standard is Zhejiang Provincial DB33/206-2013 “Jewelry and Jade Jewelry Logo”.

In this regard, the relevant person in charge of Cartier China made a statement that the key points of disqualification are “quality” and “certificate” rather than the “quality” problem reported by the media. “And the quality here refers to the weight. Instead of the product itself, there is a problem."

A lawyer in the consumer field told reporters that product disqualification is actually divided into generalized unqualified and narrowly qualified unqualified. The narrow sense of non-conformity means that the quality of the product itself is unqualified, and it is also the unqualified understanding that the consumer usually understands. In the broad sense, the unqualified one also includes the case that the identification is unqualified and the relevant certificate is not obtained. In this incident, another element of Cartier's failure was the “certificate”. The main criterion for the judgment was Zhejiang Provincial DB33/206-2013 “Jewelry and Jade Jewelry Logo”. This logo was released on July 4, 2007 and was implemented on March 1, 2008. The drafting unit is Zhejiang Gold Jewelry Quality Inspection Center, Zhejiang Riyue Jewelry Group Co., Ltd., Hangzhou Light Industry Crafts Textile Import and Export Co., Ltd. the company.

For a long time, there are two standards in front of many jewelry companies. In addition to the national standard, there are local standards led by the five provinces and autonomous regions of Guangdong, Yunnan, Shandong, Zhejiang, and Xinjiang. Jewelry to be sold in these places must meet two standards, and many international jewellery companies often “catch up” on local standards.

"So the quality problem involved in Cartier this time is actually the labeling problem of jewellery and jade 'weight'. The problem with the certificate is that it did not get the inspection certificate and report issued by the third party impartial inspection agency.'" Cartier China The relevant person in charge said that the company is correcting and making up for these two issues.

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