"Janeco Gigi" blooms beautifully beautifully

----Shenzhen Jiakang Apparel Trading Co., Ltd. Chairman Ni Banghong

Once again out of the mountain

In the just-concluded CHIC 2014 exhibition, Shenzhen Jiakang Apparel Trading Co., Ltd. won the “Design Ideas Booth Award” for CHIC 2014 , which deserved the award. The reporters were also attracted by the Jacant booth surrounded by countless white petals. The 300- square-meter exhibition area is like a big flower blooming in the exhibition hall. It exudes a charming aroma and attracts countless exhibitors to go forward.

In 2014, Shenzhen City Jia Kang costumes Trading Company once again bring its "JANECO Kat Kou", "PAVRA & CO. Bo Kou," the two brands to participate CHIC2014, it can be seen from this incident, Jia Kang's multi-brand development, to develop new markets, Has become the focus of the company's work this year.

Mr. Ni Banghong, the chairman of Shenzhen Jiakang Apparel Trading Co., Ltd., said in an interview with reporters that “ Janeco Jixi” , which is located in the mid-to-high end and is characterized by elegance and fashion , has entered a period of stable growth after four years of development. In 2013 , Kang also officially launched its new brand “ PAVRA&CO. ” , which is targeted at mid-end consumer groups and focuses on the second and third-tier markets. This measure is also a new strategy for the company to occupy more market share.

  How should the two brands fully radiate the national market? Ni Banghong answered that he was attending the CHIC 2014 exhibition.

"The purpose of this visit is threefold: First, we are looking for agents nationwide and we hope to use agents to radiate more market areas and expand brand channels. Second, we will cooperate with department stores across the country to get into shopping malls. Third, with this platform, we will expand overseas markets and look for more opportunities for brands to go global,” said Ni Banghong.

Ni Banghong believes that brands mean resources, and having different unique resources means value. If these resources are integrated, they will generate greater value, which is especially suitable for companies to integrate the needs of marketing communications, and to achieve brand-to-consumer communication in multiple channels, thereby creating a strong synergy.

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